5 Things We Learned at TMSA Elevate 2025

Everything is Logistics

What happens when freight’s brightest minds in sales, marketing, and entrepreneurship unpack the biggest shifts in logistics?

Recorded live at TMSA Elevate 2025, this episode features Charlie Saffro (CS Recruiting), RJ Finnegan (SPI Logistics), and Anthony Pagnotto (Mohawk Global) as they share the biggest takeaways from the conference, including how freight companies are using AI, rethinking branding, and marketing their back office in new ways.

5 Things We Learned at TMSA Elevate:

1. Internal alignment between sales and marketing creates faster wins in slower markets.
2. Your back office can be a selling point when shippers care about transparency.
3. AI is embedded in daily workflows, but results still depend on human authenticity.
4. Long-term relationship building beats speed when it comes to freight sales.
5. Community-focused conferences like TMSA promote collaboration, even among competitors.

LINKS:

• TMSA's Website
• Charlie's LinkedIn
• RJ's LinkedIn
• Anthony's LinkedIn

WATCH THE FULL EPISODE HERE

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Chapters

1. 5 Things We Learned at TMSA Elevate 2025 (00:00:00)

2. Building Brand Trust from the Inside Out (00:05:02)

3. Freight Sales is a Long Game (00:13:27)

4. The Secret Power of Marketing Your Back Office (00:22:33)

5. How Freight Marketers Are Using AI Today (00:31:07)

6. Creating Content with Intent, Not Just Output (00:39:42)

7. Why TMSA Feels Different (00:47:28)