How Tariff Shifts Are Rewriting the E-Commerce Logistics Playbook

Everything is Logistics

From de minimis drama to geopolitical trade shakeups, tariffs are doing more than raising prices, they're forcing a full rewrite of how e-commerce logistics gets done.

Harshida Acharya, Chief Strategy Officer at Fulfillment IQ and host of the eCOM Logistics Podcast, joins the show to explain what these policy changes really mean for brands. If you’re still relying on one warehouse, one fulfillment model, or one country, consider this your wake-up call.
Key Takeaways:

• Tariff shifts and de minimis changes are disrupting the global cost structure for e-commerce brands.
• Brands overly reliant on Chinese imports or DTC fulfillment models are the most exposed.
• U.S. regulatory changes are pushing a long-term shift toward nearshoring and diversified supply chains.
• Fulfillment strategy must align with evolving trade rules to remain sustainable.
• Strategic investments now will separate the survivors from the reactive.

LINKS:

• Harshida's LinkedIn
• eCOM LOGISTICS Podcast
• Fulfillment IQ on CargoRex
• Tariff Shockwave: US Import Bookings Collapse After Q1 Surge (Vizion & Dun & Bradstreet)
• Ladies Who Logistic LinkedIn Group
• How To Handle Supply Chain and Logistics Masterfully with Sandra MacQuillan

WATCH THE FULL EPISODE HERE

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Chapters

1. How Tariff Shifts Are Rewriting the E-Commerce Logistics Playbook (00:00:00)

2. Planning Ahead of Tariff Volatility (00:10:37)

3. What Smaller Brands Can Learn From Amazon (00:25:54)

4. Tech Without Strategy is Expensive Noise (00:28:13)

5. Grit as a Non-Negotiable Trait in Logistics (00:32:10)

6. The Origin of the eCOM Logistics Podcast (00:35:38)

7. The Creation of 'Ladies Who Logistic' (00:42:09)

8. How to Navigate Tariff Anxiety and 2025 Planning (00:46:11)