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Changing Media New Landscape, with Lee Caraher

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Manage episode 493685015 series 1258653
Content provided by Double Forte. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Double Forte or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

Communications is the CENTER OF ALL THINGS. Lee Caraher talks all things communications – from language to format to medium, from employee engagement to great leadership, from PR to social media, and Reputation management to personal branding, bringing you key insights from her experience and expertise that can be used in the day to day to make your work, your PR, your culture, and your potential WORK.

What you will learn in this episode:

  • What today’s shifting media landscape means for public trust in news and information
  • Why confidence in traditional media has declined sharply since the 1970s, and what that says about where people look for information
  • What generational differences reveal about how Americans consume news
  • What PR and marketing professionals need to understand about how and where their audiences consume media
  • Why fact-checking, platform fluency, and understanding new media players are essential for communicators today

Resources:

  continue reading

205 episodes

Artwork
iconShare
 
Manage episode 493685015 series 1258653
Content provided by Double Forte. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Double Forte or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

Communications is the CENTER OF ALL THINGS. Lee Caraher talks all things communications – from language to format to medium, from employee engagement to great leadership, from PR to social media, and Reputation management to personal branding, bringing you key insights from her experience and expertise that can be used in the day to day to make your work, your PR, your culture, and your potential WORK.

What you will learn in this episode:

  • What today’s shifting media landscape means for public trust in news and information
  • Why confidence in traditional media has declined sharply since the 1970s, and what that says about where people look for information
  • What generational differences reveal about how Americans consume news
  • What PR and marketing professionals need to understand about how and where their audiences consume media
  • Why fact-checking, platform fluency, and understanding new media players are essential for communicators today

Resources:

  continue reading

205 episodes

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