Wealthy, Well-Known & Wildly Intentional with AJ Vaden (Part 1)

Evoke Greatness Podcast

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🎧 Episode 170: Wealthy, Well-Known, and Wildly Intentional — Redefining Success with AJ Vaden (Part 1)

In Part 1 of this two-part series, Sonnie sits down with personal branding powerhouse AJ Vaden—co-founder of Brand Builders Group and co-author of the brand-new book Wealthy and Well-Known (pre-order by July 1 for $350.00 in amazing bonuses!).

AJ shares her incredible story of reinvention after being “super fired,” losing everything she had built—and the unexpected opportunity that followed with Lewis Howes. This episode is a masterclass in redefining success, reclaiming peace, and building a brand rooted in purpose.

We explore:

• The true meaning of being wealthy (hint: it’s not money or time)
• Why being well-known is more about alignment than audience size
• How hustle culture leads to burnout and distraction
• The core philosophy behind Brand Builders Group: “Diluted focus gets diluted results”
• The myth of multiple income streams—and the surprising truth about growth
• How AJ and Rory’s lowest point became the launchpad for their life’s work
• Why trust and reputation—not followers—are your greatest assets
• What it really means to be a “mission-driven messenger”

🔑 Key takeaways:

• Peace is the new profit—and it’s available now
• You already have a personal brand… but is it the one you want?
• Focus is a growth strategy—not a limitation
• Your greatest influence happens offline, in real relationships

💡 Quotes to remember:

“You don’t have to have a lot of money or time to have peace… but you do have to live in your purpose to find it.”
“Reputation precedes revenue. Value precedes transaction.”

📚 Resources mentioned:

✨ Pre-order Wealthy and Well-Known by July 1st and claim $350 in free bonuses:
https://www.wealthyandwellknown.com/

Learn more about AJ’s work at Brand Builders Group:
https://www.brandbuildersgroup.com/

AJ's Instagram:

https://www.instagram.com/aj_vaden/

A rising tide raises all ships, and I invite you along on this journey to Evoke Greatness!
Check out my website: www.evokegreatness.com
Follow me on:
https://www.linkedin.com/in/sonnie-linebarger-899b9a52/

https://www.instagram.com/evoke.greatness/
https://www.tiktok.com/@evoke.greatness

http://www.youtube.com/@evokegreatness

Chapters

1. The Day I Got Super Fired (00:00:00)

2. Entering Year Three: Evoke Greatness (00:02:11)

3. Meet AJ Vaden: Brand Building Expert (00:06:28)

4. What Wealthy & Well-Known Really Means (00:10:23)

5. Peace Is the New Profit (00:14:10)

6. Focus: The Secret to Breakthrough Success (00:18:13)

7. Reputation Precedes Revenue: AJ's Story (00:22:16)

8. End of Part One (00:29:05)