Scaling Health Practice Theory

Evolution of Medicine Podcast

What does it take to build a thriving, scalable functional medicine practice in today’s healthcare landscape?

In this episode of the Evolution of Medicine podcast, we’re joined by Seth Conger, a seasoned entrepreneur and innovator in the functional medicine space who’s helped practices grow from startup to seven-figure exits. Seth shares his own journey, from event marketing into transforming his father-in-law’s clinic with cutting-edge technology and a shift to a membership-based model.

The episode explores three distinct stages of practice growth—startup, growth and scale—and the critical mindset and business shifts required at each level.

Tune in to learn:

• Why the startup phase is all about finding product-market fit and acquiring patients
• How the growth phase requires systems, hiring and stepping back from direct care
• What the scale phase looks like when your vision leads and your practice grows independently
• Why choosing the right business model (and ditching fee-for-service) is non-negotiable for long-term success
• Common mistakes that keep practitioners stuck and the high opportunity cost of not evolving

Whether you’re just getting started or looking to scale beyond yourself, this episode offers a roadmap for sustainable growth in functional medicine. Download today to learn how to build a profitable practice that doesn’t burn you out.