Unleashing the Power of Intangible Assets: A Practical Guide for Entrepreneurs with Andrew Sherman

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Andrew Sherman is a seasoned transactional attorney with a wealth of experience in various aspects of business law, including mergers and acquisitions, valuations, and intellectual property. Over the years, he has become a well-known figure in guiding business owners through successful M&A deals and helping them maximise the value of their businesses. Not only has Andrew been featured in numerous well-received TED Talks, but he's also an accomplished author of several books on these topics, a testament to his expertise in this field. His insights into the importance of intangible assets in determining a company's worth have proved invaluable to many entrepreneurs, and his teachings on the subject are considered industry milestones.The world of business valuation and M&A deals was forever changed for Andrew Sherman when he recognised the true power of intangible assets. As a lawyer practicing in transactional and business growth, he was no stranger to the world of business deals and acquisitions. However, it was only when Andrew began to analyse the importance of intangible assets in company valuations that he truly understood their impact. As he investigated further, it became clear to him that intangible assets such as brands, relationships, and processes were often the secret sauce behind the success of some of the world's biggest companies. This revelation sparked a passion in Andrew to help entrepreneurs uncover the hidden value within their businesses, positioning them for success in an increasingly intangible-driven economy.In this episode, you will be able to:· Gain insight into the crucial role of intangible assets in business valuation and M&A transactions.· Explore the effects of shifting from goods-based to service-based economies on intangible assets.· Recognise the hidden worth in seemingly simple elements, like customer relationships and routing strategies.· Examine the unique challenges and opportunities of the pandemic-era workforce in the context of intangible assets.· Embrace the stewardship mindset and long-term perspectives for enhancing overall value.If you're seeking invaluable knowledge, we highly recommend purchasing Andrew Sherman's book, “Harvesting Intangible Assets.”, to uncover valuable opportunities that will drive your business forward.Website: www.brownrudnick.comLinkedIn: https://www.linkedin.com/inandrewshermanTwitter: https://twitter.com/AndrewJShermanLearn more about your ad choices. Visit megaphone.fm/adchoices