Why Traditional Marketing is KILLING Your Home Service Business...

Expanding Local w/ Will Troup

Join host Will Troup in this episode of the Expanding Local Podcast as he welcomes Carson Spitzke, co-founder of Vision Management, to discuss the latest strategies and trends in Home Service Marketing. Carson reveals how Facebook Ads, retargeting, and effective campaign setup can transform your digital advertising efforts—especially when targeting higher-ticket home improvement and premium services.

Throughout their conversation, Carson and Will explore the power of Local Services Ads for generating high-quality leads, the importance of understanding your customer segments, and the tactics needed to adapt to the ever-changing digital marketing landscape. They also highlight the crucial role that video content plays in building customer trust and emphasize how PR strategies can boost brand credibility in a crowded marketplace.

As they dive deeper into lead generation, Carson explains how to maintain a marketing mindset that’s rooted in data and results. Plus, you’ll learn why customer engagement must be at the forefront of every business’s marketing approach—from leveraging public relations to making the most of tools like ChatGPT. Whether you’re new to digital advertising or looking to refine your existing methods, you’ll walk away with actionable insights for driving business growth in the home service industry.

Tune in to discover:

• Proven techniques for Facebook retargeting in the home service sector
• Why Local Services Ads can be a game-changer for premium services
• The value of a numbers-driven approach to marketing success
• How to blend PR strategies with video content for maximum credibility
• The role of ChatGPT in analyzing and refining your business strategies

Ready to level up your Home Service Marketing game? This episode breaks down the mindset shifts and tactical approaches you need to stay ahead of the competition.