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Content provided by Colin Boyd. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Colin Boyd or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
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4 Shifts to Make a Dead Offer Sell Again
Manage episode 483865640 series 2687319
Content provided by Colin Boyd. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Colin Boyd or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
If your offer used to sell like hotcakes but now it’s just… sitting there, this episode is for you.
In this solo session, Colin breaks down the four core shifts you need to breathe life back into an offer that’s stopped converting. Whether your sales have slowed, plateaued, or flatlined completely, the problem usually isn’t the product—it’s how you’re positioning and presenting it.
You’ll learn:
Why “nice-to-have” offers kill momentum—and how to reposition your product around a problem people need solved now.
How to simplify your promise so it lands instantly (and why complexity kills conversions).
Easy, no-brainer tweaks you can make to boost perceived value and get more yeses without lowering the price.
How to add emotion, story, and resonance that drives action instead of apathy.
If your funnel’s feeling stale or your checkout page is collecting digital cobwebs, this episode will give you a clear path forward—and the confidence to make your next launch your best yet.
🎯 Want to create an offer that converts consistently? Grab The Bulletproof Offer mini-course here: colinboyd.co/offer
Discover how to authentically connect with your audience & fill your programs with a Conversion Story.
https://www.conversionstoryformula.com
Hit the "Follow" button so you don't miss an episode!
Love this podcast? Write a review and give it a 5-star rating!
For all the show notes and links:
https://www.expertedgepodcast.com/blog/episode270
Connect with Colin on Instagram:
264 episodes
Share
Manage episode 483865640 series 2687319
Content provided by Colin Boyd. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Colin Boyd or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
If your offer used to sell like hotcakes but now it’s just… sitting there, this episode is for you.
In this solo session, Colin breaks down the four core shifts you need to breathe life back into an offer that’s stopped converting. Whether your sales have slowed, plateaued, or flatlined completely, the problem usually isn’t the product—it’s how you’re positioning and presenting it.
You’ll learn:
Why “nice-to-have” offers kill momentum—and how to reposition your product around a problem people need solved now.
How to simplify your promise so it lands instantly (and why complexity kills conversions).
Easy, no-brainer tweaks you can make to boost perceived value and get more yeses without lowering the price.
How to add emotion, story, and resonance that drives action instead of apathy.
If your funnel’s feeling stale or your checkout page is collecting digital cobwebs, this episode will give you a clear path forward—and the confidence to make your next launch your best yet.
🎯 Want to create an offer that converts consistently? Grab The Bulletproof Offer mini-course here: colinboyd.co/offer
Discover how to authentically connect with your audience & fill your programs with a Conversion Story.
https://www.conversionstoryformula.com
Hit the "Follow" button so you don't miss an episode!
Love this podcast? Write a review and give it a 5-star rating!
For all the show notes and links:
https://www.expertedgepodcast.com/blog/episode270
Connect with Colin on Instagram:
264 episodes
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Similar to Expert Edge Podcast
Some Goodness is hosted by Richard Ellis, a seasoned sales leader passionate about inviting top business minds to share their wisdom. Each episode is only 15-20 minutes, perfect for your commute or workout.
…
continue reading
Welcome to an exciting new season of the podcast Your Career: Choice or Chance? - as we dive into the ever-evolving world of GenAI in the Workplace and explore the latest trends, experiences, and career journeys shaping the future of work as AI is increasingly ingrained in it. Each episode provides fresh insights, addressing the transformative influence of GenAI in shaping the workforce of tomorrow, making it a must-listen for anyone interested in staying ahead in the ever-evolving world of ...
…
continue reading
Call them changemakers. Call them rule breakers. We call them Redefiners. And in this provocative podcast, we explore how daring leaders from across industries and around the globe are redefining their organizations—and themselves—to create extraordinary impact in today’s rapidly changing world. In each episode, Russell Reynolds Associates Leadership Advisor Hoda Tahoun and former CEO Clarke Murphy host engaging, purposeful conversations with leaders in and out of the business world who shar ...
…
continue reading
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
continue reading
1
The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople.
Brian Burns
10k279
No BS Allowed - Are you sick of empty suits telling you to work harder? - Learn about The Maverick Selling Method, which models the world's best salespeople and what they do differently. If you are in sales and are passionate about selling, you will like this podcast. The focus is on b2b sales and selling. If you are selling or in sales, this podcast is for you. I cover cold calling, spin selling, challenger sale, solution selling, and advanced selling skills. Strategic selling, LinkedIn, sa ...
…
continue reading
Awarded Best of Apple Podcasts, The $100 MBA Show delivers practical business lessons for the real world. These no fluff episodes are packed with only the pure business building training you want. Omar Zenhom shares lessons, strategies and insights from 20+ years of entrepreneurship. He’s bootstrapped two multi-million dollar businesses (and several smaller businesses, too). Join him for short, actionable lessons on how to do everything from validating your idea, to audience-building and mar ...
…
continue reading
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…
continue reading
The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
…
continue reading
Insightful interviews with authors, experts, entrepreneurs, and thought leaders who share valuable marketing tips, growth strategies, and resources. Hosted by John Jantsch, one of America's top small business marketing experts, this show is dedicated to helping you craft effective marketing strategies that will grow your business. Whether you're a small business owner, marketing professional, or marketing agency owner, you'll gain valuable insights and actionable advice on topics such as mar ...
…
continue reading
Rachel Cooke is your guide to leadership and communication, helping you craft a workplace environment you can feel good about. She’ll share tips to help you balance your work and personal life, effectively invest your time, and be mindful about where you’re devoting your energy. Let Rachel help you navigate your path to success—however you define it.
…
continue reading
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