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Transforming Nonprofit and Arts Websites into Powerful Marketing Tools with Michael Pila
Manage episode 486825830 series 3660097
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In this episode, Ann Carden sits down with award-winning designer Michael Pila, the creative force behind No Nonsense Web Design. Michael shares how he transforms websites into powerful marketing tools that do more than just look pretty—they actually help businesses connect with their ideal customers and stand out in the marketplace. The conversation delves into Michael’s unique experience working with nonprofits, local theaters, and arts organizations, where he has helped elevate brands and enhance their public image.
They discuss the importance of rebranding as businesses grow, why your online presence needs to reflect your true value, and the costly mistakes solo entrepreneurs and organizations make when they try to do it all themselves. Michael shares real-life examples of turning “homemade” marketing into a professional, results-driven strategy and reveals his process for starting projects with a comprehensive “brand scan.”
If you want insights on building a website that’s more than just an online brochure—and practical tips on making your brand shine—this episode is packed with wisdom and inspiration. Additionally, Michael shares his approach to utilizing AI as a creative tool and teases his upcoming book on branding for small businesses. Grab your coffee and get ready to unlock the expert in you!
Key Moments:
03:54 "Enhancing Business Presentation"
07:32 Evolving Businesses: Importance of Rebranding
10:39 Varied Approaches to Copywriting
14:14 Lessons from Ineffective Print Ads
18:42 Initial Consultation and Brand Assessment
20:56 Marketing Package Pricing Overview
24:22 AI: Tool, Not Replacement
27:30 "From Scratch: An Accessible Guide"
29:56 "Podcast Disclaimer & Call to Action"
About the guest :
Michael Pilla is a digital marketing and branding expert with a B.F.A. in Communication Design from Pratt Institute. He began his career in traditional design roles, including at the Book-of-the-Month Club, where he gained foundational experience in direct marketing.
An early adopter of computer-based design, Michael launched a successful freelance business, creating print and packaging for clients in the healthcare, publishing, microbrewery, and indie film industries. His interest in digital marketing led to roles at iVillage and ModemMedia, where he refined the skills that power his current agency.
Today, he leads a digital marketing and branding firm focused on helping businesses grow through smart strategy and compelling storytelling.
How to connect Michael:
https://www.linkedin.com/in/mpilla/
About the host:
Ann Carden is a highly sought-after Business Growth Consultant, Marketing Strategist, and #1 Bestselling Author, with over 41 years of experience helping small businesses, entrepreneurs, and coaches scale their success. As a Professional Speaker and three-time published author, Ann has coached and consulted hundreds of professionals across more than 40 industries.
Why Choose Ann Carden?
With a diverse background that spans over four decades, Ann has developed a deep understanding of what it takes to succeed in business growth, marketing strategies, and entrepreneurship. She spent 13 years in corporate management before launching her own businesses, where she thrived for 29 years. Ann’s entrepreneurial journey began out of financial necessity, and she successfully grew her first business to an international level—even before the Internet era.
Work with Ann Carden
If you're ready to take your business to the next level, Ann offers customized solutions to help you grow. Whether you’re a coach, consultant, or small business owner, Ann’s proven strategies can drive significant growth in revenue and market reach.
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