Custom Manufacturing Industry podcast is an entrepreneurship and motivational podcast on all platforms, hosted by Aaron Clippinger. Being CEO of multiple companies including the signage industry and the software industry, Aaron has over 20 years of consulting and business management. His software has grown internationally and with over a billion dollars annually going through the software. Using his Accounting degree, Aaron will be talking about his organizational ways to get things done. Hi ...
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1 Jeff Kerr: Our First Amendment Right to Receive Communications (from Monkeys) 30:14
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Liked"It is a scientific fact that these macaques, like all other primates, including humans, are communicating. They communicate in much the same way we do - facial expressions, vocalizations, body postures, those kinds of things." - Jeff Kerr Jeff Kerr is PETA foundations Chief Legal Officer. I asked him to come on the show to talk about one of PETA’s current lawsuits against the National Institutes of Health (NIH) and Nathional Institute of Mental Health (NIMH). PETA is arguing that the monkeys being tested on in a government run facility are capable of communication (or “are communicating”). And that we have a constitutional right under the First Amendment to receive their communications. This could be a game changer in allowing us to see what’s really going on in labs that are funded by taxpayer money, and which have so far been censored from public view. PETA’s lawsuit follows years of NIH’s attempts to deny Freedom of Information requests banning PETA executives from its campus and illegally censoring animal advocates’ speech on NIH’s public social media pages. Through the lawsuit, PETA is seeking a live audio-visual feed to see and hear real-time communications from the macaques who have been kept isolated, used in fear experiments, and had posts cemented into their heads. Anthropologists and other scientists have studied macaque and other primate communications for decades and know that the monkeys communicate effectively and intentionally through lip smacking, fear grimaces, body language, and various cries and sounds—all of which constitute speech under the law. Primatologists can analyze that speech on a deeper level to share their stories with the world.…
Optimizing Optometry Marketing: Insights from Jeremy Bono
Manage episode 469604622 series 3379686
Content provided by IDOC. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by IDOC or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
In this episode, Jeremy Bono, a new addition to the IDOC team, delves into his experience in the eye care space, specifically focusing on marketing for optometrists. He emphasizes the importance of defining personal brand values and mission, leveraging SEO, and using AI for competitive analysis and strategy refinement. Throughout the conversation, Jeremy offers actionable advice on creating effective websites, the role of social media, and the significance of both digital and traditional marketing methods.
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ShareManage episode 469604622 series 3379686
Content provided by IDOC. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by IDOC or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
In this episode, Jeremy Bono, a new addition to the IDOC team, delves into his experience in the eye care space, specifically focusing on marketing for optometrists. He emphasizes the importance of defining personal brand values and mission, leveraging SEO, and using AI for competitive analysis and strategy refinement. Throughout the conversation, Jeremy offers actionable advice on creating effective websites, the role of social media, and the significance of both digital and traditional marketing methods.
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EYE OWN A BUSINESS
1 The Future Is Clear: Game-Changing Lens Tech Every OD Should Know 27:11
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Play Later Play Later Lists Like LikedIn this episode, the focus is on the integral yet often overlooked area of lens technologies, including progressive lenses, task lenses, and digital enhancements. The guest, Phil Cummins, Director of Sales at Three Rivers Optical, shares insights into the latest advancements in lens technology, particularly around filters for headaches, myopia control lenses, and progressive lenses. The discussion covers the rapid changes in lens technology, the importance of understanding patient needs, and the role of AI and data in optimizing lens choices. Follow our Podcast on All Available Platforms Follow our Podcast on Instagram Follow IDOC on Facebook Follow IDOC on LinkedIn Watch our Podcast Video on YouTube…
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EYE OWN A BUSINESS
1 Using AI for Smarter Hiring, Training and Efficiency 37:24
37:24 Play Later Play Later Lists Like Liked37:24
Play Later Play Later Lists Like LikedIn this episode, we welcome back Ankit Patel to discuss the innovative use of AI in his business, My Business Care Team, which provides virtual staffing solutions for eyecare practices. Ankit explains how AI can address staffing challenges, create effective job descriptions, facilitate behavioral-based interviews, and streamline the hiring process. He also delves into AI's role in training and development and practical steps to integrate AI into workflows for improved efficiency and automation. Follow our Podcast on All Available Platforms Follow our Podcast on Instagram Follow IDOC on Facebook Follow IDOC on LinkedIn Watch our Podcast Video on YouTube…
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1 Built for Kids: How Dr. Jeremy Ciano Created a Pediatric Powerhouse in Optometry 31:50
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Play Later Play Later Lists Like LikedIn this episode, Dr. Jeremy Ciano shares insights into his journey in pediatric optometry. Dr. Ciano moved to Indiana and started an adult clinic 18 years ago, expanding into pediatric care 12 years ago. Now with four practices, he discusses the unique challenges and rewards of pediatric eye care. Highlights include essential qualities for pediatric specialists, the significance of compassionate staff, and effective marketing strategies, particularly the benefits of consistent communication with pediatricians. Dr. Ciano also emphasizes the importance of creating an inviting environment for children and the importance of balancing fun and professionalism in pediatric care. Follow our Podcast on All Available Platforms Follow our Podcast on Instagram Follow IDOC on Facebook Follow IDOC on LinkedIn Watch our Podcast Video on YouTube…
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1 Out of Sight, Top of Mind: Leading Remote Teams in Eyecare 43:12
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Play Later Play Later Lists Like LikedIn this episode, Dr. Steve Vargo chats with Corey Pinnegar, founder of remote staffing company TEEM. They delve into the evolving landscape of remote work in optometry. They discuss the challenges of staffing shortages, rising payroll costs, and the potential for virtual assistants (VAs) to fill gaps and alleviate administrative burdens in optometry practices. Corey shares insights on integrating VAs into teams, emphasizing trust, clear expectations, and continuous employee development. This episode provides valuable guidance for practice owners considering the leap to remote staffing solutions. Follow our Podcast on All Available Platforms Follow our Podcast on Instagram Follow IDOC on Facebook Follow IDOC on LinkedIn Watch our Podcast Video on YouTube…
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1 Core Value Dispensing: How Trust and Integrity Drive Optical Revenue 40:27
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Play Later Play Later Lists Like LikedIn this episode, I’m joined by respected optician and educator Joy Gibb to explore how integrity, empathy, and curiosity—not sales tactics—drive the most impactful optical experiences. Joy introduces the concept of core value dispensing , where product recommendations are rooted in genuine care and a desire to improve each patient’s quality of life. We discuss how opticians can uncover lifestyle needs through better questions, collaborate more effectively with doctors, and build lasting trust with patients. Whether you're a doctor, optician, or team leader, this episode offers practical insights to help you elevate care, boost confidence in recommendations, and align your work with what matters most. Follow our Podcast on All Available Platforms Follow our Podcast on Instagram Follow IDOC on Facebook Follow IDOC on LinkedIn Watch our Podcast Video on YouTube…
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1 How Eye Doctors Are Helping Migraine Sufferers See the Light 34:52
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Play Later Play Later Lists Like LikedIn this episode, Dr. Steve Vargo interviews Dr. Charles Posternack about his extensive career in healthcare and the founding of Avulux, a company dedicated to developing specialized lenses to aid migraine sufferers. Dr. Posternack shares personal stories and statistical insights into the prevalence and impact of migraines, particularly on those under 50 and on veterans. He explains the scientific basis behind Avulux lenses, their effectiveness, and their high success rate. The discussion also covers the FDA-approved safety of these lenses and the significant opportunity they present for optometrists to differentiate their practices and better serve patients. Follow our Podcast on All Available Platforms Follow our Podcast on Instagram Follow IDOC on Facebook Follow IDOC on LinkedIn Watch our Podcast Video on YouTube…
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EYE OWN A BUSINESS
1 Navigating Tariffs: Impact on Eye Care Practices 30:56
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Play Later Play Later Lists Like LikedIn this episode, Dr. Steve Vargo explores the impact of recent tariffs on the eye care industry. Joined by Omar Elkhatib, Senior Manager of Government Relations, and Rick Van Arnam, regulatory counsel from the Vision Council, they discuss the implications of tariffs imposed on various countries, emphasizing how eyecare professionals might be affected. Key insights include the impact on costs for optical products such as frames, lenses, and equipment, and strategies for managing these challenges. Follow our Podcast on All Available Platforms Follow our Podcast on Instagram Follow IDOC on Facebook Follow IDOC on LinkedIn Watch our Podcast Video on YouTube…
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EYE OWN A BUSINESS
1 Why Patients Say No—And How to Help Them Say Yes 34:59
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Play Later Play Later Lists Like LikedIn this special episode of Eye Own a Business , I’m sharing three powerful conversations from a previous podcast I hosted, Can I Ask You One Question? Each segment features a bestselling author exploring a common theme: how to influence human behavior in ways that lead to better outcomes—for your patients and your practice. You'll hear from Dr. Stephen Trzeciak on the science behind compassionate care, Dr. William Miller on what truly motivates people to change, and Dr. Kathleen Starr on overcoming resistance to healthcare recommendations. Whether you're leading a team or guiding patients, this episode offers science-backed insights you can apply right away. Follow our Podcast on All Available Platforms Follow our Podcast on Instagram Follow IDOC on Facebook Follow IDOC on LinkedIn Watch our Podcast Video on YouTube…
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1 “How Can I Afford to Hire?” Turning Payroll Anxiety into Practice Growth 39:24
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Play Later Play Later Lists Like LikedIn this episode, Steve Vargo interviews Nathan Hayes, discussing the challenges and strategies surrounding payroll and hiring in optometry practices. They explore the complexities of hiring decisions, balancing fear and logic, and the importance of having the right team members to drive growth. They also touch on practical advice for managing staff, the benefits of outsourcing tasks like bookkeeping, and the nuanced role of incentive bonuses. The conversation aims to provide clarity and actionable insights for practice owners navigating the current labor market. Follow our Podcast on All Available Platforms Follow our Podcast on Instagram Follow IDOC on Facebook Follow IDOC on LinkedIn Watch our Podcast Video on YouTube…
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EYE OWN A BUSINESS
1 How to Make Your Associate OD a Revenue Driver 21:54
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Play Later Play Later Lists Like LikedIn this episode, Dr. Steve Vargo addresses a common challenge faced by practice owners: how to increase revenue production from associate ODs. He emphasizes the importance of clear communication in setting expectations, tracking performance metrics, and having productive review meetings. Dr. Vargo highlights the need for mentorship, focusing on patient care rather than just revenue, and creating a supportive environment. He concludes with tips on hiring the right associate and key metrics to track for ongoing success. Follow our Podcast on All Available Platforms Follow our Podcast on Instagram Follow IDOC on Facebook Follow IDOC on LinkedIn Watch our Podcast Video on YouTube…
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1 Start Over, Start Fresh: How One OD Designed a Practice That Aligns with Her Life 42:22
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Play Later Play Later Lists Like LikedIn this episode, Dr. Jennifer Stewart returns to discuss her remarkable journey back into private practice after selling her first practice. Reflecting on her initial decision to step away and the motivations behind her return, Dr. Stewart shares insights into what she learned about patient care and business operations. The conversation explores the challenges and rewards of cold starting a new practice and highlights the importance of focusing on what one truly enjoys in the profession. This episode offers valuable advice on decision-making, risk-taking, and seeking support from others in the optometry field. Dr. Stewart's candid discussion provides a blend of success stories and lessons from failures, making it a must-listen for anyone considering changes in their practice or career path. Follow our Podcast on All Available Platforms Follow our Podcast on Instagram Follow IDOC on Facebook Follow IDOC on LinkedIn Watch our Podcast Video on YouTube…
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1 The Future of Optometry: What the Next Generation of ODs Really Want 49:13
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Play Later Play Later Lists Like LikedThe future of optometry is evolving, and today’s new grads have different expectations, career goals, and challenges than ever before. In this episode, I sit down with Howard Purcell, OD, FAAO, President and CEO of New England College of Optometry, to discuss what the next generation of optometrists really wants—from practicing to the full extent of their licensure to navigating student debt and business ownership. We also explore the shifting dynamics between experienced ODs and new graduates, the role of AI and technology in optometry’s future, and how seasoned doctors can mentor and attract young talent to their practices. Follow our Podcast on All Available Platforms Follow our Podcast on Instagram Follow IDOC on Facebook Follow IDOC on LinkedIn Watch our Podcast Video on YouTube…
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EYE OWN A BUSINESS
1 The Power of Influence: How Communication Transforms Optical Sales 58:12
58:12 Play Later Play Later Lists Like Liked58:12
Play Later Play Later Lists Like LikedIn this episode, Kayla Ashley, founder of Spexy , joins the podcast to discuss the importance of influential communication and how simple behavioral adjustments can notably improve patient trust and practice outcomes. Ashley shares actionable insights into reducing patient walkouts, optimizing team interactions, and enhancing the overall patient experience. The significance of active listening and the impact of non-verbal cues are also highlighted to ensure patients feel heard and understood, thus fostering loyalty and increasing sales. This episode offers invaluable advice to both doctors and optical staff aiming to boost their communication skills and practice effectiveness. Follow our Podcast on All Available Platforms Follow our Podcast on Instagram Follow IDOC on Facebook Follow IDOC on LinkedIn Watch our Podcast Video on YouTube…
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EYE OWN A BUSINESS
1 Beyond the Exam Room: Why Optometrists Must Think Like CEOs 32:17
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Play Later Play Later Lists Like LikedAt The Connection 2025, Dr. Todd Cohan discusses the importance of integrating a business mindset into optometry practices. He shares insights on balancing patient care with effective business management, highlighting three pillars of his practice: primary eye care, myopia management, and dry eye treatment. Dr. Cohan emphasizes the need for entrepreneurial skills, the significance of valuing staff, and the methods of creating accountability and trust within the team. He also shares his journey of transitioning from traditional eye care to specialized services to ensure sustainable growth and patient satisfaction. Follow our Podcast on All Available Platforms Follow our Podcast on Instagram Follow IDOC on Facebook Follow IDOC on LinkedIn Watch our Podcast Video on YouTube…
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EYE OWN A BUSINESS
1 Optimizing Optometry Marketing: Insights from Jeremy Bono 34:13
34:13 Play Later Play Later Lists Like Liked34:13
Play Later Play Later Lists Like LikedIn this episode, Jeremy Bono, a new addition to the IDOC team, delves into his experience in the eye care space, specifically focusing on marketing for optometrists. He emphasizes the importance of defining personal brand values and mission, leveraging SEO, and using AI for competitive analysis and strategy refinement. Throughout the conversation, Jeremy offers actionable advice on creating effective websites, the role of social media, and the significance of both digital and traditional marketing methods. Follow our Podcast on All Available Platforms Follow our Podcast on Instagram Follow IDOC on Facebook Follow IDOC on LinkedIn Watch our Podcast Video on YouTube…
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