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422: Zoe Hiljemark - Public Relations and SEO for Photographers

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Manage episode 483690701 series 3032513
Content provided by Matt Payne. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Matt Payne or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

In this episode of F-Stop Collaborate and Listen, host Matt Payne interviews Zoe Hiljemark, a PR and marketing strategist specializing in helping photographers. They discuss the importance of PR, SEO, and blogging in building a photographer's brand and attracting clients. Zoe emphasizes the changing landscape due to algorithm updates and AI-generated content, and she outlines common PR mistakes photographers make, such as being too broad in their media approaches. She also shares insights on how SEO is crucial for online visibility and talks about how PR can complement blogging to enhance a photography business. Zoe provides actionable steps for photographers to boost their marketing efforts and improve their online presence.

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  continue reading

421 episodes

Artwork
iconShare
 
Manage episode 483690701 series 3032513
Content provided by Matt Payne. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Matt Payne or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

In this episode of F-Stop Collaborate and Listen, host Matt Payne interviews Zoe Hiljemark, a PR and marketing strategist specializing in helping photographers. They discuss the importance of PR, SEO, and blogging in building a photographer's brand and attracting clients. Zoe emphasizes the changing landscape due to algorithm updates and AI-generated content, and she outlines common PR mistakes photographers make, such as being too broad in their media approaches. She also shares insights on how SEO is crucial for online visibility and talks about how PR can complement blogging to enhance a photography business. Zoe provides actionable steps for photographers to boost their marketing efforts and improve their online presence.

Resources/Links:

  continue reading

421 episodes

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