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21: Ad Manager Rant and Cautionary tale
Manage episode 492137099 series 3647660
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In this episode, Stacy Covitz shares her experiences and concerns regarding the integration of AI in Facebook Ads Manager. She recounts a personal incident where AI features unexpectedly altered her ad settings, leading to a loss of control over her campaign optimization.
Stacy emphasizes the importance of manual control in ad management and expresses her apprehensions about the default AI settings that may hinder advertisers' ability to manage their campaigns effectively.
She also offers to audit listeners' ad accounts as a way to provide assistance and insights into better ad management practices.
Takeaways
Stacy prefers manual control over AI in ad management.
Unexpected AI changes can disrupt ad campaigns.
It's crucial to monitor ad settings regularly.
AI features in Ads Manager default to 'on'.
Stacy's experience highlights the need for caution with AI.
Advertisers should be aware of AI's impact on optimization.
Communication about AI changes is essential for users.
Stacy is offering a free ad audit to 3 listeners to thank you for listening.
Click here
Sound bites
"I was so upset by this."
"People need to know."
"Why are they all on?"
Chapters
00:00 Introduction to AI in Ad Management
00:03 Real-Life Experience with Ad Manager
03:20 The Impact of AI on Ad Optimization
04:43 Concerns About AI Default Settings
06:07 Offering Help with Ad Audits
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