8. Boosted Post vs. Ads Manager: Don't be fooled

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All About Change

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Gary Sinise: Doing More for Our veterans with the Gary Sinise Foundation 27:29

15 days ago27:29

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Gary Sinise is an award winning actor, on the stage, TV and big screen. He is best known for playing Lieutenant Dan in Forrest Gump. Inspired by this role and his family members, Gary is now the head of the Gary Sinise Foundation, which offers support for service members who need help with mental wellness, trauma, physical recovery, and loss. He Also plays concerts worldwide for our nation’s defenders and their families, boosting morale and offering gratitude for their sacrifices as part of the Lt. Dan Band. Jay and Gary discuss the changing needs of American service members and their families, the many services the Gary Sinise Foundation provides, how Gary’s work helped him through personal loss and much more. Today's episode was produced by Tani Levitt and Mijon Zulu. To check out more episodes or to learn more about the show, you can visit our website Allaboutchangepodcast.com. If you like our show, spread the word, tell a friend or family member, or leave us a review on your favorite podcasting app. We really appreciate it. All About Change is produced by the Ruderman Family Foundation. Episode Chapters (0:00) intro (1:11) Veterans’ changing needs over the past half century (7:57) Veterans’ appreciation of Gary’s portrayal of Lt. Dan (10:25) By helping others, we step out of ourselves (11:46) The Lt. Dan Band (15:29) How the death of Gary’s son Mac impacts his activism (17:33) Bringing services to American heroes wherever they are (19:45) Accurate portrayals of veterans in film and TV (20:58) How can people get involved with the Gary Sinise foundation (24:24) Goodbye For video episodes, watch on www.youtube.com/@therudermanfamilyfoundation Stay in touch: X: @JayRuderman | @RudermanFdn LinkedIn: Jay Ruderman | Ruderman Family Foundation Instagram: All About Change Podcast | Ruderman Family Foundation To learn more about the podcast, visit https://allaboutchangepodcast.com/ Looking for more insights into the world of activism? Be sure to check out Jay’s brand new book, Find Your Fight , in which Jay teaches the next generation of activists and advocates how to step up and bring about lasting change. You can find Find Your Fight wherever you buy your books, and you can learn more about it at ⁠⁠www.jayruderman.com⁠⁠ .…

about a year ago 7:56

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Episode Summary:

Boosting Facebook posts versus using Facebook Ads Manager. Listeners will gain firsthand insights about the misconceptions around post boosting and why it often leaves business owners feeling shortchanged. Stacy aims to clarify doubts and provide clarity on how these features differ in terms of purpose and outcome.

Through a detailed breakdown, Stacy highlights why boosting posts might not be the most effective strategy for those seeking tangible business results like sales and lead generation. Stacy explains how going through Facebook Ads Manager provides precision targeting, substantial metrics, and specific objectives tailored towards generating stronger results.

Ultimately, the episode serves to equip listeners with knowledge on making informed decisions when investing in Facebook advertising.

Key Takeaways:

Boosting Facebook posts primarily increases visibility and engagement, but rarely leads to sales or business growth opportunities.
For sales-oriented objectives, using Facebook Ads Manager is critical since it enables targeting people likely to purchase and delivers controllable insights through detailed metrics.
Many business owners mistakenly believe boosting posts equates to running Facebook ads, leading to unmet expectations regarding returns.
Understanding the capabilities of Facebook Ads Manager allows for crafting targeted ad campaigns with clear and measurable objectives.
There's a widespread misconception about the actual benefits of boosting, often resulting from Facebook's enticing prompts.

Notable Quotes:

"Boosting a post isn't the worst thing in the world you could do, but there are reasons why it's not a great idea in most cases."
"When you do Facebook ad ads, you are actually going into Facebook Ads Manager, which is this very robust platform."
"You could specifically set up an ad inside ads manager for sales…find me people that buy things."
"I feel like maybe you were misinformed. That's my little short explanation."

Grab my free resource to set up your Facebook ad account!

18 episodes

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