Friction as a Diagnostic Tool: Strategies for Success with Kellen Casebeer | Faces of Our Cities

Faces of our cities

In this episode, Faces of Our Cities Host, Jesse Hieb, catches up with Kellen Casebeer, the founder of CliAcquire. Kellen shares his professional journey over the past two years, from working as a consultant to starting his own business. He explains how CliAcquire helps businesses build outbound sales processes and offers insights into the importance of operationalizing a business. Kellen also discusses the applicability of CliAcquire's services to different industries and shares a life hack of using friction as a diagnostic tool for strategy. In this conversation, Kellen Casebeer shares insights on overcoming procrastination, aligning actions with true desires, building momentum, starting new habits, changing perceptions, relationship hacks, creating your own rules, the importance of communication, and the process of rebranding.
Takeaways
- Operationalizing a business is crucial for scalability and growth.
- Friction can be used as a diagnostic tool for strategy and prioritization.
- Building a business that is not reliant on individual excellence is key for long-term success.
- Understanding the market and defining target personas are essential for effective outbound sales.
- Lowering the friction cost towards success can lead to better outcomes. Procrastination can be overcome by understanding why a task is difficult and finding ways to make it less painful.
= Our behaviors reflect our true desires, so if we're not achieving a goal, it's because we want something else more.
= Building momentum is key to making progress. Start with small changes and gradually increase them.
- When starting a new habit, focus on the 30-day mark, as that's when the habit is more likely to stick.
- Changing our perception of difficult situations can help us handle them better.
- In relationships, commitment and open communication are essential. Create your own rules and work through conflicts together.
- Deciding to no longer see something as a problem can make it less of a burden.
- Rebranding a company involves careful consideration and collaboration with experts.
- It's important to be intentional and strategic in announcing and promoting a business.
Dive into the chapters as Jesse and Kellen unfold the keys to success, offering valuable career tips and business strategies. Subscribe now to Faces of Our Cities for a wealth of knowledge in entrepreneurship, sales, and personal development. 🌟🎙️ #Entrepreneurship #SalesTips #BusinessStrategy #CareerTips #PodcastInterview #FacesOfOurCities
Connect with Kellen Casebeer:
LinkedIn: www.linkedin.com/in/kellen-casebeer/
Learn more about CliAcquire:
Website: CliAcquire.com
Don't miss this engaging conversation that goes beyond the typical sales talk, providing a holistic perspective on success, resilience, and the continuous pursuit of improvement. Subscribe, like, and share to stay updated on more insightful interviews with prominent figures in our cities.
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Thanks for listening! To connect with Jesse find him on LinkedIn at @JesseHieb. To learn more about Faces of Our Cities visit Facesofourcities.com.