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Fanalytics with Mike Lewis
1 Higher Education Fandom and the Latest Crisis 31:57
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Play Later Play Later Lists Like Liked00:00 Introduction to Fanalytics Podcast 00:28 The Crisis in Higher Education 01:25 Higher Education as a Fandom 03:47 Impact of Government Policies on Higher Ed 07:51 Foundations of University Fandom 10:58 Managerial Misalignment in Universities 12:02 Administrative Bloat vs. Core Fandom 13:49 Political Leanings and Fandom 17:34 International Students and Fandom Influence 21:27 Generational Fandom and Managerialization 26:31 Final Thoughts on Higher Education Fanalytics is a part of the Professors.fm podcast network - making sense of the world with top scholars. Check out more Fanalytics content at fandomanalytics.com and fanalytics.substack.com. And make sure to follow us on social! Instagram: @fanalyticsmikelewis Twitter: @fanalyticsmike YouTube: @fanalyticsmike TikTok: @fanalyticspodcast…
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Fanalytics with Mike Lewis
1 Diagnosing and Fixing the NBA All Star Weekend 26:24
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Play Later Play Later Lists Like Liked00:00 Welcome to the Fanalytics Podcast 00:07 Cultural Reflections on the Super Bowl 00:31 Introduction to the NBA All-Star Game 00:41 The Concept and Appeal of All-Star Games 01:30 History and Decline of All-Star Games 03:00 Major League Baseball: The Origin of All-Star Games 07:38 The NBA All-Star Game: A Look Back 12:55 The Decline in Viewership 17:33 NBA's Attempts to Revitalize All-Star Weekend 23:59 Challenges in Motivating Modern Athletes 26:05 Conclusion and Where to Find More Fanalytics is a part of the Professors.fm podcast network - making sense of the world with top scholars. Check out more Fanalytics content at fandomanalytics.com and fanalytics.substack.com. And make sure to follow us on social! Instagram: @fanalyticsmikelewis Twitter: @fanalyticsmike YouTube: @fanalyticsmike TikTok: @fanalyticspodcast…
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Fanalytics with Mike Lewis
00:00 Welcome to the Fanalytics Podcast 00:14 The Cultural Significance of the Super Bowl 01:45 Key Themes of the Super Bowl 03:46 The Impact of the Super Bowl on Football Teams 12:17 Gambling and the Super Bowl 20:07 Super Bowl Halftime Show: Evolution and Impact 25:38 Advertising at the Super Bowl 30:53 Concluding Thoughts on the Super Bowl and NFL Fandom Fanalytics is a part of the Professors.fm podcast network - making sense of the world with top scholars. Check out more Fanalytics content at fandomanalytics.com and fanalytics.substack.com. And make sure to follow us on social! Instagram: @fanalyticsmikelewis Twitter: @fanalyticsmike YouTube: @fanalyticsmike TikTok: @fanalyticspodcast…
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Fanalytics with Mike Lewis
00:00 Introduction to the College Football Playoff 01:16 The Positives of the College Football Playoff 01:38 Viewership and Popularity Metrics 05:00 Challenges and Questions about the CFP 08:33 Impact on Regular Season and Conference Realignment 14:16 Long-Term Ramifications and Final Thoughts 16:21 Announcement and Conclusion more content at fanalytics.substack.com Fanalytics is a part of the Professors.fm podcast network - making sense of the world with top scholars. Check out more Fanalytics content at fandomanalytics.com and fanalytics.substack.com. And make sure to follow us on social! Instagram: @fanalyticsmikelewis Twitter: @fanalyticsmike YouTube: @fanalyticsmike TikTok: @fanalyticspodcast…
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Fanalytics with Mike Lewis
00:00 Welcome to Fanalytics 2025 00:13 The Evolution of Fandom 01:24 Key Forces Shaping Fandom 03:27 Predictions for 2025 06:30 College Football Predictions 10:05 Pro and College Football Viewership 12:20 NBA's Struggles and Predictions 16:37 Women's College Basketball Insights 21:22 The Decline of Superhero Movies 25:07 Netflix and WWE Partnership 28:04 Warhammer: The Next Big Fandom? 31:44 Conclusion and Summary Fanalytics is a part of the Professors.fm podcast network - making sense of the world with top scholars. Check out more Fanalytics content at fandomanalytics.com and fanalytics.substack.com. And make sure to follow us on social! Instagram: @fanalyticsmikelewis Twitter: @fanalyticsmike YouTube: @fanalyticsmike TikTok: @fanalyticspodcast…
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Fanalytics with Mike Lewis
1 Top 10 Fandom Events: Jake Paul, Mike Tyson, Caitlin Clark, Lizzo, Ohtani, and Drag Queen Last Supper 31:12
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Play Later Play Later Lists Like Liked00:00 Introduction to Fanalytics Podcast 00:19 Recap of Previous Episode 00:27 Top Fandom Events and People of 2024: Numbers 5 to 1 02:31 Political Endorsements and Fandom 05:21 Paris Olympics Controversy 08:18 World Series Viewership Analysis 12:47 Caitlin Clark's Impact on Women's Basketball 19:43 Jake Paul vs. Mike Tyson: The Biggest Fandom Event 24:33 Key Lessons from 2024 Fandom Events 30:41 Looking Ahead to 2025 Predictions Fanalytics is a part of the Professors.fm podcast network - making sense of the world with top scholars. Check out more Fanalytics content at fandomanalytics.com and fanalytics.substack.com. And make sure to follow us on social! Instagram: @fanalyticsmikelewis Twitter: @fanalyticsmike YouTube: @fanalyticsmike TikTok: @fanalyticspodcast…
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Fanalytics with Mike Lewis
1 Top 10 Fandom Events of 2024 Part 1: Cultural Shifts, Movie Trends, and Viral Stars 23:13
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Play Later Play Later Lists Like Liked00:00 Welcome to the Fanalytics Podcast 00:07 Top 10 Fandom Events of 2024: Introduction 01:16 Joe Rogan and Donald Trump: A Cultural Realignment 04:50 Deadpool and Wolverine: The Power of Established IP 08:11 NFL Quarterback Strategies: Cowboys vs. Steelers 12:25 Travis Kelce and Taylor Swift: A Cultural Unifier 15:15 The Costco Guys: Viral Fame in the Social Media Era 19:17 Recap and Conclusion: Fandom Events 10 through 6 22:38 Closing Remarks and Where to Find More Content Fanalytics is a part of the Professors.fm podcast network - making sense of the world with top scholars. Check out more Fanalytics content at fandomanalytics.com and fanalytics.substack.com. And make sure to follow us on social! Instagram: @fanalyticsmikelewis Twitter: @fanalyticsmike YouTube: @fanalyticsmike TikTok: @fanalyticspodcast…
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Fanalytics with Mike Lewis
00:00 Introduction to the Biggest Boxing Event of the Year 01:05 Boxing Legends: Mike Tyson vs. Jake Paul 03:02 The Marketing Genius of Jake Paul 04:53 Mike Tyson: From Bad Guy to Hero 06:10 Social Media Influence and Audience Reach 08:37 Challenges and Future of Boxing 15:56 The Spectacle vs. Legitimate Competition 17:36 Conclusion and Future Predictions Fanalytics is a part of the Professors.fm podcast network - making sense of the world with top scholars. Check out more Fanalytics content at fandomanalytics.com and fanalytics.substack.com. And make sure to follow us on social! Instagram: @fanalyticsmikelewis Twitter: @fanalyticsmike YouTube: @fanalyticsmike TikTok: @fanalyticspodcast…
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Fanalytics with Mike Lewis
1 MLB 2024 Fandom Recap: Local Strengths and National Weaknesses 24:42
24:42 Play Later Play Later Lists Like Liked24:42
Play Later Play Later Lists Like Liked00:00 Welcome to Fanalytics Podcast 00:04 Introduction to Today's Topic: Major League Baseball 00:21 Comparing MLB and WNBA Fandom 01:50 Strengths of Baseball: A Historical Perspective 03:02 Local Attendance: MLB's Stronghold 07:41 National Viewership: A Decline in Popularity 21:09 Financial Health of MLB 24:59 Conclusion and Future Outlook 26:26 Upcoming Episodes and Closing Remarks Fanalytics is a part of the Professors.fm podcast network - making sense of the world with top scholars. Check out more Fanalytics content at fandomanalytics.com and fanalytics.substack.com. And make sure to follow us on social! Instagram: @fanalyticsmikelewis Twitter: @fanalyticsmike YouTube: @fanalyticsmike TikTok: @fanalyticspodcast…
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Fanalytics with Mike Lewis
00:00 Welcome to the Fanalytics Podcast 00:11 The WNBA: A Mixed Story 00:36 The Importance of the WNBA in 2024 01:21 Challenges and Media Coverage 02:33 Fandom and Financial Concerns 03:50 Key Questions About the WNBA 05:26 The Caitlin Clark Effect 06:12 Social Justice vs. Sports League 17:50 Media Attention and Marketing Challenges 19:05 Olympic Snub and NBA Frustrations 20:54 Rivalry and League Dynamics 21:44 Megan Rapinoe's Controversy 23:07 WNBA's Business and Fandom 25:39 International Potential and Challenges 26:42 Fandom Politics and Future Directions 31:20 Concluding Thoughts and Future Topics Fanalytics is a part of the Professors.fm podcast network - making sense of the world with top scholars. Check out more Fanalytics content at fandomanalytics.com and fanalytics.substack.com. And make sure to follow us on social! Instagram: @fanalyticsmikelewis Twitter: @fanalyticsmike YouTube: @fanalyticsmike TikTok: @fanalyticspodcast…
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Fanalytics with Mike Lewis
1 MLB 2024 Review: Ohtani Judge Skenes and the White Sox 24:42
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Play Later Play Later Lists Like Liked00:00 Introduction to the Fanalytics Podcast 00:08 The Cultural Significance of Baseball 02:55 Current State of Major League Baseball 04:28 Key Players to Watch in 2024 04:58 Aaron Judge: The New York Yankee Star 08:20 Shohei Otani: The Japanese Unicorn 10:54 Paul Skenes: The Rising Star 14:25 Analyzing Media Attention and Trends 19:12 The Chicago White Sox: A Case Study in Futility 24:21 Conclusion and Final Thoughts The Google Trends data is at fandomanalytics.com Get the Fanalytics book at https://www.amazon.com/Fandom-Analytics-Creating-Harnessing-Consumer/dp/3031659244 Fanalytics is a part of the Professors.fm podcast network - making sense of the world with top scholars. Check out more Fanalytics content at fandomanalytics.com and fanalytics.substack.com. And make sure to follow us on social! Instagram: @fanalyticsmikelewis Twitter: @fanalyticsmike YouTube: @fanalyticsmike TikTok: @fanalyticspodcast…
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Fanalytics with Mike Lewis
1 NFL QB Salaries and Dominant College Football Brands 24:11
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Play Later Play Later Lists Like Liked00:00 Introduction and Overview 01:00 College Football Highlights 03:06 The Big Ten and SEC Dominance 06:27 NFL Week One Highlights 07:40 The NFL Quarterback Market 15:10 Pittsburgh Steelers' Unique Strategy 20:37 Upcoming NFL and College Football Stories 24:08 Conclusion and Sign-Off Fanalytics is a part of the Professors.fm podcast network - making sense of the world with top scholars. Check out more Fanalytics content at fandomanalytics.com and fanalytics.substack.com. And make sure to follow us on social! Instagram: @fanalyticsmikelewis Twitter: @fanalyticsmike YouTube: @fanalyticsmike TikTok: @fanalyticspodcast…
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Fanalytics with Mike Lewis
1 Trump Fans love Musk and Brady, Kamala Fans like Rapinoe and Markle 22:42
22:42 Play Later Play Later Lists Like Liked22:42
Play Later Play Later Lists Like LikedThe Interplay of Politics and Sports: A Cultural Analysis | Fanalytics Podcast Join Mike Lewis, professor at Emory University, as he examines the intricate relationship between politics and sports in this Fanalytics podcast episode. Delve into the cultural segments of political ideologies and their impact on the 2024 election, exploring fandom data from the Next Generation Fandom Survey. Discover the cultural preferences of Donald Trump and Kamala Harris supporters, the influence of celebrities in politics, and the potential electoral sway of high-profile endorsements from figures like Taylor Swift and Elon Musk. For more in-depth analysis and data, visit www.fandomanalytics.com. 00:00 Introduction to Fanalytics Podcast 00:06 The Interplay Between Politics and Sports 02:47 Cultural Segments and Political Ideologies 05:19 Celebrity Influence in Politics 09:51 Analyzing Celebrity Popularity Among Political Fans 16:33 Do Celebrity Endorsements Matter? 17:55 Taylor Swift's Potential Impact on Elections 22:27 Conclusion and Further Resources Fanalytics is a part of the Professors.fm podcast network - making sense of the world with top scholars. Check out more Fanalytics content at fandomanalytics.com and fanalytics.substack.com. And make sure to follow us on social! Instagram: @fanalyticsmikelewis Twitter: @fanalyticsmike YouTube: @fanalyticsmike TikTok: @fanalyticspodcast…
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Fanalytics with Mike Lewis
1 Olympics 2024 Recap: The Athletes and the Brands 26:02
26:02 Play Later Play Later Lists Like Liked26:02
Play Later Play Later Lists Like LikedAnalyzing the Paris 2024 Olympics: Success, Politics, and Future of Fandom In this episode of the Fanalytics podcast, Professor Mike Lewis from Emory University explores the impact and future of the Paris 2024 Olympics. Delving into the opening and closing ceremonies, viewership statistics, and memorable moments, Mike assesses whether the games were a success and how they fit into the evolving landscape of sports fandom. He highlights the mix of politics and sports, the creation of niche stars, and the contrast between leveraging well-known celebrities versus nurturing new Olympic legends. The episode also teases an upcoming discussion on political fandom and its cultural ramifications. 00:00 Introduction to Fanalytics Podcast 00:29 The Significance of the Olympics 01:54 Analyzing the 2024 Paris Olympics 05:21 Historical Context and Olympic Narratives 09:03 Memorable Moments from the 2024 Games 14:55 Key Takeaways from the Paris Olympics 23:30 Conclusion and Upcoming Topics Fanalytics is a part of the Professors.fm podcast network - making sense of the world with top scholars. Check out more Fanalytics content at fandomanalytics.com and fanalytics.substack.com. And make sure to follow us on social! Instagram: @fanalyticsmikelewis Twitter: @fanalyticsmike YouTube: @fanalyticsmike TikTok: @fanalyticspodcast…
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Fanalytics with Mike Lewis
NFL Fandom Rankings 2024: Top and Bottom Teams Analyzed! Join Mike Lewis, a professor at Emory University, as he delves into the world of NFL fandoms in 2024 on the Fanalytics podcast. Discover where each NFL team stands in terms of fan engagement, attendance, social media following, and economic potential. Mike provides a detailed breakdown of teams ranked from the struggling to the elite, and analyzes what makes their fan bases tick. He also explores the methodologies used to gather and interpret the data, ensuring an insightful understanding of the cultural analytics behind NFL fandoms. Stay tuned for a fascinating look into the best and the worst fandoms in the NFL! 00:00 Introduction to Fanalytics Podcast 00:06 Overview of NFL Fandom Analysis 00:47 Methodology Recap 03:15 Quad 4: Teams Driven by Hope 04:49 Quad 3: Transitional Teams 06:43 Quad 2: Solid Performers 25:04 Quad 1: NFL Royalty 36:47 Final Thoughts and Conclusion Fanalytics is a part of the Professors.fm podcast network - making sense of the world with top scholars. Check out more Fanalytics content at fandomanalytics.com and fanalytics.substack.com. And make sure to follow us on social! Instagram: @fanalyticsmikelewis Twitter: @fanalyticsmike YouTube: @fanalyticsmike TikTok: @fanalyticspodcast…
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Fanalytics with Mike Lewis
Evaluating NFL Fandom: A Deep Dive into the Bottom Half of the Rankings In this episode of the Fanalytics podcast, Professor Mike Lewis from Emory University explores the intricate dynamics of NFL fandom. He discusses why assessing fan bases is crucial and outlines his analytical method. Using metrics like ticket prices, attendance, and social media following, Lewis ranks NFL teams from 32 to 17, highlighting the significant factors and historical narratives that influence each team's fan engagement. Key issues such as market size, income levels, historical success, and the presence of elite quarterbacks are examined to understand fandom outcomes. Teams like the Arizona Cardinals, LA Chargers, Washington Commanders, and more are discussed in detail, providing insights into why they rank as they do and what challenges they face in building stronger fanbases. 00:00 Welcome to the Fanalytics Podcast 00:35 The Importance of Evaluating NFL Fandom 03:45 Analyzing NFL Teams: Methodology 06:53 Fandom Outcomes and Market Potential 15:11 Ranking NFL Teams: The Bottom Tier 22:49 Tennessee Titans: A Legacy of Change 23:29 Indianapolis Colts: A Tale of Two Cities 25:22 Jacksonville Jaguars: Struggling for Identity 27:18 LA Rams: Glitz, Glamour, and Challenges 29:26 Detroit Lions: The Sleeping Giant 31:02 Quad Four Summary: Lessons in Fandom 32:22 Cincinnati Bengals: Rising from the Ashes 34:24 Miami Dolphins: Legacy and Challenges 36:25 Chicago Bears: A Legacy of Missed Opportunities 38:38 Minnesota Vikings: Consistently Close 40:01 New York Jets: The Eternal Underdogs 41:29 Tampa Bay Buccaneers: Building a Legacy 42:44 Atlanta Falcons: Rising in a Competitive Market 44:07 Buffalo Bills: Passionate and Resilient 46:37 Quad Three Summary: The Importance of Elite Quarterbacks 47:39 Conclusion and What's Next Fanalytics is a part of the Professors.fm podcast network - making sense of the world with top scholars. Check out more Fanalytics content at fandomanalytics.com and fanalytics.substack.com. And make sure to follow us on social! Instagram: @fanalyticsmikelewis Twitter: @fanalyticsmike YouTube: @fanalyticsmike TikTok: @fanalyticspodcast…
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Fanalytics with Mike Lewis
00:00 Introduction to Political Fandom 00:11 The Role of Narratives in Politics 00:33 Current Political Landscape: Trump vs. Harris 00:41 Understanding Political Fandom Metrics 03:06 Impact of Negative Advertising 05:21 Historical Context of Political Fandom 07:35 Fandom Trends Across Demographics 10:37 Gender and Political Fandom 13:24 Generational Perspectives on Candidates 15:16 Racial Dynamics in Political Fandom 17:03 Cultural Segments: Swifties vs. Baseball Fans 20:00 Summary and Predictions for 2024 Election 26:27 Conclusion and Further Resources Fanalytics is a part of the Professors.fm podcast network - making sense of the world with top scholars. Check out more Fanalytics content at fandomanalytics.com and fanalytics.substack.com. And make sure to follow us on social! Instagram: @fanalyticsmikelewis Twitter: @fanalyticsmike YouTube: @fanalyticsmike TikTok: @fanalyticspodcast…
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Fanalytics with Mike Lewis
00:00 Introduction to Haley Welch and the Hock Tua Phenomenon 01:21 Media Coverage: Barstool Sports and Rolling Stone 08:04 The Cultural Significance of Haley Welch 08:39 Economic Impact and Brand Potential 13:26 Fandom Dynamics and Cultural Relevance 18:31 Conclusion and Final Thoughts Fanalytics is a part of the Professors.fm podcast network - making sense of the world with top scholars. Check out more Fanalytics content at fandomanalytics.com and fanalytics.substack.com. And make sure to follow us on social! Instagram: @fanalyticsmikelewis Twitter: @fanalyticsmike YouTube: @fanalyticsmike TikTok: @fanalyticspodcast…
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Fanalytics with Mike Lewis
In this episode of the Fanalytics podcast, the focus is on examining the future of Olympic fandom, particularly in light of the upcoming Paris Olympic Games. The episode is divided into three parts: the foundational strength of Olympic fandom, an analysis of fandom using the WILD framework, and the impact of demographics, technology, and marketing on the future of Olympic fandom. Key highlights include the historical paradox of Olympic viewership, the strong national identification that fuels fandom, and the challenges posed by the fragmented media landscape and changing demographics. The episode emphasizes the need for ongoing narrative storytelling and innovative marketing to sustain and grow Olympic fandom. 00:00 Introduction to the Fanalytics Podcast 00:54 Structure of the Episode 01:58 Foundations of Olympic Fandom 02:09 The Paradox of Olympic Viewership 03:21 Historical Context and Media Evolution 06:52 Olympic Stories and Cultural Significance 11:45 Dimensions of Fandom: The WILD Framework 15:26 Influences on Olympic Fandom 19:30 Lifecycle of Olympic Fandom 21:28 Display of Olympic Fandom 23:09 Summarizing Olympic Fandom 24:05 Future of Olympic Fandom: Key Forces 25:01 Distribution and Interaction with Cultural Content 25:06 The Role of Marketing in Cultural Institutions 26:02 Demographics: The First Main Factor 26:30 Impact of Migration on National Identity and Fandom 28:30 Generational Shifts in Olympic Fandom 30:49 Gender Differences in Olympic Fandom 32:28 Technology's Influence on the Olympics 36:35 Marketing: The Wild Card 43:26 The Future of Olympic Fandom 48:21 Conclusion and Final Thoughts Fanalytics is a part of the Professors.fm podcast network - making sense of the world with top scholars. Check out more Fanalytics content at fandomanalytics.com and fanalytics.substack.com. And make sure to follow us on social! Instagram: @fanalyticsmikelewis Twitter: @fanalyticsmike YouTube: @fanalyticsmike TikTok: @fanalyticspodcast…
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Fanalytics with Mike Lewis
1 RERUN: The NIL Marketplace with Drew Butler 37:31
37:31 Play Later Play Later Lists Like Liked37:31
Play Later Play Later Lists Like LikedWe are still taking a short break from our usual publishing schedule for new episodes this summer. But to keep you entertained, we've handpicked some of our best episodes for you to listen to during the break Icon Source EVP and former NFL punter Drew Butler joins the show to discuss empowering student-athletes with a platform to capitalize on their name, image, and likeness. This episode features discussion of how NIL works, how NIL presents opportunities for student athletes beyond their playing days, and how student athletes can benefit brands on the local and national level. Follow along at: https://www.fandomanalytics.com Check out the latest news on the podcast here: https://linktr.ee/fanalyticspodcast Fanalytics is a part of the Professors.fm podcast network - making sense of the world with top scholars. Check out more Fanalytics content at fandomanalytics.com and fanalytics.substack.com. And make sure to follow us on social! Instagram: @fanalyticsmikelewis Twitter: @fanalyticsmike YouTube: @fanalyticsmike TikTok: @fanalyticspodcast…
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Fanalytics with Mike Lewis
Future Fandom Insights: The WNBA's Growing Influence and Marketing Impact In this episode of the Fanalytics podcast's Future Fandom series, we explore the rising influence of the WNBA and its significant stories from women's collegiate and professional basketball in 2023 and 2024. The discussion covers foundational stories of WNBA fandom, analyzes fandom dimensions using the WILD framework, and examines the future impacts of demographics, technology, and marketing. We delve into the challenges and opportunities for the WNBA to shift from national appeal to increased local fandom, while acknowledging the critical role of marketing and media in shaping the narrative. Additionally, personal observations about Caitlin Clark's marketability and the league's strategic decisions provide deeper insight into the WNBA's potential growth. The next topic will focus on the upcoming Summer Olympics. 00:00 Welcome to the Fanalytics Podcast 00:08 Introduction to the WNBA 01:01 Future Fandom Series Overview 01:27 Foundations of Fandom 02:06 The WILD Framework 02:49 Forces Shaping Future Fandom 03:54 Analyzing WNBA's Foundational Stories 10:11 Current Hype and Rivalries 12:26 Demographics and Technology Impact 15:06 Marketing and Global Reach 16:59 Future Projections for WNBA 19:39 Personal Observations and Conclusion 23:33 Next Episode Preview Fanalytics is a part of the Professors.fm podcast network - making sense of the world with top scholars. Check out more Fanalytics content at fandomanalytics.com and fanalytics.substack.com. And make sure to follow us on social! Instagram: @fanalyticsmikelewis Twitter: @fanalyticsmike YouTube: @fanalyticsmike TikTok: @fanalyticspodcast…
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Fanalytics with Mike Lewis
1 RERUN: Storytelling and Analytics with Yahoo! Sports Writer Jay Busbee (Part 1) 32:58
32:58 Play Later Play Later Lists Like Liked32:58
Play Later Play Later Lists Like LikedWe are still taking a short break from our usual publishing schedule for new episodes this summer. But to keep you entertained, we've handpicked some of our best episodes for you to listen to during the break. Jay Busbee (@jaybusbee of Twitter and IG) and Professor Mike Lewis are offering a short course on “Storytelling and Analytics” at Emory University. Jay is a senior writer at Yahoo Sports. The course is being taught for our campus MBA program, but we are taking the opportunity to offer (parts of) the course a little more broadly by leveraging some modern means of communication. Follow along at: https://www.fandomanalytics.com Check out the latest news on the podcast here: https://linktr.ee/fanalyticspodcast Fanalytics is a part of the Professors.fm podcast network - making sense of the world with top scholars. Check out more Fanalytics content at fandomanalytics.com and fanalytics.substack.com. And make sure to follow us on social! Instagram: @fanalyticsmikelewis Twitter: @fanalyticsmike YouTube: @fanalyticsmike TikTok: @fanalyticspodcast…
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Fanalytics with Mike Lewis
We are still taking a short break from our usual publishing schedule for new episodes this summer. But to keep you entertained, we've handpicked some of our best episodes for you to listen to during the break. In this podcast, Emory Marketing Professor Mike Lewis discusses how culture wars impact fandoms in sports and entertainment. Lewis defines culture wars as the conflicts that arise when different groups have opposing views on cultural values, norms, and beliefs. Professor Lewis notes that these conflicts can seep into the products that fans are passionate about, including sports and entertainment. Lewis cites examples of how culture wars impact fandoms like the Star Wars community - as well as the change in how sports fans interpret the actions of now controversial players like Rudy Gobert. Lewis also discusses the challenge cultural division poses for professional sports leagues. He notes that sports have historically been seen as a way to bring people together, but in recent years, they have become more politicized. This has led to challenges for leagues as they try to navigate issues such as player protests during the national anthem. Check out the latest news on the podcast here: https://linktr.ee/fanalyticspodcast Fanalytics is a part of the Professors.fm podcast network - making sense of the world with top scholars. Check out more Fanalytics content at fandomanalytics.com and fanalytics.substack.com. And make sure to follow us on social! Instagram: @fanalyticsmikelewis Twitter: @fanalyticsmike YouTube: @fanalyticsmike TikTok: @fanalyticspodcast…
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Fanalytics with Mike Lewis
1 RERUN: The Impact of Commercialization on Sports Fandom 47:44
47:44 Play Later Play Later Lists Like Liked47:44
Play Later Play Later Lists Like LikedWe're taking a short break from uploading new episodes this summer. But to keep you entertained, we've handpicked some of our best episodes for you to listen to during the break. Kicking things off is an episode about how commercialized sports experiences impact fandom. Welcome to another exciting episode of the Fanalytics Podcast, brought to you by the Emory Marketing Analytics Center. Listen in as we discuss how different generations view sports, the effects of marketing strategies on the fan experience, and how commercialization might be impacting fan loyalty. But we're not just talking sports. The world of politics also has its fair share of fandom. As we look ahead to the 2024 Republican primary season, we introduce what will be an ongoing discussion on branding strategies used by potential candidates like Tim Scott, Ron DeSantis, Donald Trump, Nikki Haley, and Mike Pence. And we'll round this up by continuing our ongoing conversation regarding the intersection of politics and sports. Fasten your seatbelts as we embark on this thrilling journey through the world of sports, entertainment, and politics like you’ve never heard before! Check out the latest news on the podcast here: https://linktr.ee/fanalyticspodcast Fanalytics is a part of the Professors.fm podcast network - making sense of the world with top scholars. Check out more Fanalytics content at fandomanalytics.com and fanalytics.substack.com. And make sure to follow us on social! Instagram: @fanalyticsmikelewis Twitter: @fanalyticsmike YouTube: @fanalyticsmike TikTok: @fanalyticspodcast…
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Fanalytics with Mike Lewis
1 The Caitlin Clark Effect: A Deep Dive into Her Impact on the WNBA 13:08
13:08 Play Later Play Later Lists Like Liked13:08
Play Later Play Later Lists Like LikedIn this Fanalytics Podcast episode, Mike Lewis explores the phenomenon known as the 'Caitlin Clark Effect.' Starting with Clark's impressive college career, her rise to fame in 2023, and her impact on women's sports, particularly the WNBA, this interlude episode discusses whether her stardom and influence can be sustained in the long term. Mike delves into the economic and social theories behind superstardom, examining if Caitlin can replicate her success at the professional level. He addresses challenges, market reactions, and potential backlash, aiming to answer if Caitlin Clark will become a transformative figure in the WNBA. This episode sets the stage for a more comprehensive analysis on the future of WNBA fandom later in the month. 00:00 Introduction to the Future of Fandom 00:28 Caitlin Clark: The Sports Story of 2024 01:22 The Caitlin Clark Effect on the WNBA 02:58 Theories of Superstardom 06:10 Caitlin Clark's College Stardom 07:45 Challenges and Projections for Caitlin Clark 12:45 Conclusion and Upcoming Episodes Fanalytics is a part of the Professors.fm podcast network - making sense of the world with top scholars. Check out more Fanalytics content at fandomanalytics.com and fanalytics.substack.com. And make sure to follow us on social! Instagram: @fanalyticsmikelewis Twitter: @fanalyticsmike YouTube: @fanalyticsmike TikTok: @fanalyticspodcast…
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Fanalytics with Mike Lewis
In this episode of Fanalytics, host Michael Lewis discusses the upcoming changes and direction for the show. He introduces new partnerships, the shift to using Substack for detailed content, and the focus on analyzing the future of fandom across different sports and cultural entities. Key topics include the impact of technology, demographics, and marketing on fandom, and an introduction to the W.I.L.D. framework for assessing fandom. Upcoming focus areas will include the WNBA, the Olympics, and collegiate sports in the NIL era. 00:00 Welcome to the Fanalytics Podcast 00:05 Exciting Changes and Bookkeeping 00:47 Introducing Fandom Analytics and Substack 02:08 Focus on the Future of Fandom 03:01 The Importance of Fandom in Culture 04:05 Project Overview: Future Fandom 05:44 Technology's Impact on Fandom 08:18 Demographics and Fandom 14:21 The Role of Marketing in Fandom 25:09 The WILD Framework for Analyzing Fandom 39:34 Upcoming Episodes and Conclusion Fanalytics is a part of the Professors.fm podcast network - making sense of the world with top scholars. Check out more Fanalytics content at fandomanalytics.com and fanalytics.substack.com. And make sure to follow us on social! Instagram: @fanalyticsmikelewis Twitter: @fanalyticsmike YouTube: @fanalyticsmike TikTok: @fanalyticspodcast…
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Fanalytics with Mike Lewis
1 Final Four Storylines & Troubleshooting Minor League Football 51:43
51:43 Play Later Play Later Lists Like Liked51:43
Play Later Play Later Lists Like LikedThis Fanalytics podcast episode features ho Mike Lewis and Doug Battle discussing their immersive experiences as fans following significant college basketball games, particularly focusing on Illinois' loss to Connecticut in the Elite Eight. They share moments of intense fandom, the emotional highs and lows that come with following a team closely, and the rollercoaster that is college basketball fandom. Furthermore, they discuss the implications of Illinois' performance, the significance of UConn's exceptional run, and the broader trends in college basketball—ranging from recruitment surprises to changes in the style of play that harkens back to older, more physical basketball eras. The conversation also shifts to reflect on the changing landscapes of the WNBA and women's college basketball, highlighting players like Caitlin Clark and the rising attention these games are receiving. Additionally, they touch upon topics like the transfer portal's impact on college sports, the potential demand for stars like Caitlin Clark, and the peculiar dynamics of minor league football. Through these discussions, Mike and Doug weave a narrative of changing sports landscapes, the undying passion fans hold for their teams, and how sports media and fandom are evolving. 00:00 Welcome to Fanalytics: A Deep Dive into Fandom and Sports Analytics 00:13 The Emotional Rollercoaster of Being a Sports Fan 01:30 The Unique Experience of Watching Your Team in the Elite Eight 02:01 Fan Reactions and the Joy of Sports Fandom 03:09 The Aftermath of a Team's Loss and Disengagement from the Tournament 03:36 Exploring the Storylines of the Final Four Teams 08:26 The Impact of Big Men in College Basketball 10:21 The Transition from College to NBA: Draft Prospects and the Changing Landscape 14:44 The Evolution of College Basketball and Its Distinction from the NBA 16:55 The Dynamics of Women's College Basketball and Media Coverage 25:52 The WNBA's Golden Opportunity with Caitlin Clark 26:14 Team Names and Their Problematic Histories 26:53 Strategizing WNBA's Future with Caitlin Clark 28:16 The Big Three's Offer to Caitlin Clark: A Curveball for the WNBA 32:39 Exploring the Financial Dynamics of Women's Sports 34:28 The Quirky World of Minor League Football 42:09 Innovative Ideas for Spring Football and Women's Flag Football 51:09 Concluding Thoughts on Sports Fandom and Analytics Fanalytics is a part of the Professors.fm podcast network - making sense of the world with top scholars. Check out more Fanalytics content at fandomanalytics.com and fanalytics.substack.com. And make sure to follow us on social! Instagram: @fanalyticsmikelewis Twitter: @fanalyticsmike YouTube: @fanalyticsmike TikTok: @fanalyticspodcast…
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Fanalytics with Mike Lewis
1 March Madness and College Basketball Fandom 57:18
57:18 Play Later Play Later Lists Like Liked57:18
Play Later Play Later Lists Like LikedIn this podcast episode, Emory Marketing Professor Mike Lewis talks about the limited coverage of men's college basketball pre-March, its popularity spike during the NCAA tournament, and the fervent fandom it attracts as the premier event in sports. In this podcast episode, Emory Marketing Professor Mike Lewis discusses lack of men's college basketball coverage before March, the sport's explosion in popularity during the NCAA tournament, and fandom surrounding the greatest tournament in all of sports. The discussion shifts to women's college basketball, noting its significant media attention and the unique dynamics of its tournament. And in the show's final segment, Professor Lewis delves into the NFL's upcoming draft hype, Deion Sanders' impact on college football at Colorado, and the gambling scandal involving Shohei Ohtani.00:00 Welcome to Fanalytics: The Madness of March 00:45 The Casual Fan's March Awakening 01:14 Discovering Hidden Gems in March Madness 03:04 The Unique Charm of College Basketball 04:04 The Emotional Rollercoaster of Being a Fan 08:18 The Underdog Stories and Cinderella Moments 09:44 The Women's Tournament: A Different Perspective 14:11 The Fandom Phenomenon: Brackets and Beyond 15:47 The Changing Narrative Around Star Players 17:49 The Magic of March: Parents, Players, and Passion 21:58 Reflecting on the Tournament's Coverage and Impact 27:23 Exploring the Economics of College Sports Coaching Salaries 28:00 The Subsidization Dilemma in Women's College Sports 32:31 The Hype Machine: NBA's Influence on Women's Basketball 36:59 The Fascinating Fandom of Caitlin Clark 44:24 NFL Draft Speculations and the Hype Around Prospects 50:01 Deion Sanders' Impact on College Football and NFL Draft 54:44 Pop Culture Detour: The New Roadhouse Movie Review 55:48 Shohei Ohtani's Alleged Gambling Scandal Fanalytics is a part of the Professors.fm podcast network - making sense of the world with top scholars. Check out more Fanalytics content at fandomanalytics.com and fanalytics.substack.com. And make sure to follow us on social! Instagram: @fanalyticsmikelewis Twitter: @fanalyticsmike YouTube: @fanalyticsmike TikTok: @fanalyticspodcast…
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Fanalytics with Mike Lewis
1 The Impact of NIL on College Sports & Analyzing Political Fandom 1:00:33
1:00:33 Play Later Play Later Lists Like Liked1:00:33
Play Later Play Later Lists Like LikedThis in-depth discussion covers a range of topics from the effects of Name, Image, and Likeness (NIL) changes on college sports to an analysis of political fandom impacting potential vice presidential picks for Donald Trump. The talk delves into how NIL has transformed college football and basketball, highlighting the revenue-sharing debates and the emergence of collectives. It also examines the evolving landscape of college sports fandom, the implications of transfer portals, and the impact on team and fan connections. Additionally, the conversation shifts to political fandom, analyzing data related to Trump's vice-presidential candidate preferences across generations, focusing on Tucker Carlson, Ron DeSantis, and others, while also touching on the role of fans' cultural preferences in political outcomes. The podcast provides a comprehensive look at the intersection of fandom in sports and politics, shedding light on current changes and future trends. 00:00 Welcome to Fanalytics: Diving into NCAA Madness 00:23 NIL's Impact on College Sports: A Deep Dive 01:50 The Evolution of NIL: From Intent to Reality 04:26 The Complex Dynamics of College Sports Financing 07:59 The Transfer Portal's Game-Changing Role 09:48 The Changing Face of College Basketball 16:18 March Madness: Predictions, Upsets, and Cinderellas 20:02 The Media Landscape and March Madness Coverage 22:42 The Future of College Sports: Transfers and Team Dynamics 33:25 The Buzz Around Justin Fields' Trade 35:00 Analyzing Russell Wilson's Performance and Fit with the Steelers 36:17 The Steelers' Controversial Quarterback Strategy 38:09 Mike Tomlin's Coaching Challenges and Opportunities 39:34 Exploring the Potential of Justin Fields with the Steelers 43:47 Quarterback Controversies and Team Dynamics in the NFL 44:43 The Intriguing Case of Caleb Williams 46:54 The Intersection of Personality and Performance in Sports 51:16 Fandom in Politics: Analyzing VP Candidates for Trump 57:45 The Unpredictable Nature of Fandom Across Sports and Politics Fanalytics is a part of the Professors.fm podcast network - making sense of the world with top scholars. Check out more Fanalytics content at fandomanalytics.com and fanalytics.substack.com. And make sure to follow us on social! Instagram: @fanalyticsmikelewis Twitter: @fanalyticsmike YouTube: @fanalyticsmike TikTok: @fanalyticspodcast…
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Fanalytics with Mike Lewis
1 Free Agency Madness & The NCAA Tournament(s) 51:23
51:23 Play Later Play Later Lists Like Liked51:23
Play Later Play Later Lists Like LikedIn this installment of the Fanalytics podcast, Professor Mike Lewis from Emory University shares his insights on NFL free agency, focusing on the quarterback and running back sectors. He also delves into the shifting landscape of media attention surrounding men's and women's college basketball with March Madness on the horizon. Additionally, the podcast explores the ramifications of NIL (Name, Image, Likeness) regulations, the unionization efforts within the Dartmouth men’s basketball team, and the recent unveiling of bison sculptures near the Buffalo Bills stadium. Wrapping up, the discussion looks forward to Professor Lewis's upcoming 2024 Next Generation Fandom Survey. 00:00 Welcome to Fanalytics: Gearing Up for NCAA Tournaments 00:18 The Spotlight on Women's College Basketball 00:28 The Unforgettable Fight: South Carolina vs. LSU 00:31 NFL Free Agency Moves and Quarterback Market 01:57 Social Media's Impact on Sports Engagement 05:47 Men's College Basketball: The Secondary Sport of March? 06:01 The Rising Popularity of Women's College Basketball 10:44 The Challenge of Identifying College Basketball Stars 12:07 The Evolution of College Basketball and Its Stars 21:22 Exploring the Media's Role in Shaping Sports Narratives 23:51 The Future of College Sports in the NIL Era 24:47 The Evolving Landscape of College Sports 25:14 The Impact of Transfer Portals and Fan Engagement 25:56 The Shifting Dynamics of College Basketball and Football 26:36 The Uncertain Future of Major College Conferences 27:44 NCAA Football's Return to Gaming Consoles 28:50 The NFL's Quarterback Conundrum: Evaluating Talent and Market Value 30:05 The Justin Fields Dilemma: Potential and Trade Speculations 38:02 The Complex Dynamics of NFL Quarterback Salaries 42:24 The Controversial Dynamics Within the Giants Fanbase 45:22 The NFL's Running Back Carousel: A Dime a Dozen? 47:28 Unionization in College Sports: Dartmouth Leads the Way 49:09 Buffalo Bills' Unique Fandom: Bison Statues and Fan Antics 50:32 Exploring Political Fandom Through Data Analytics Fanalytics is a part of the Professors.fm podcast network - making sense of the world with top scholars. Check out more Fanalytics content at fandomanalytics.com and fanalytics.substack.com. And make sure to follow us on social! Instagram: @fanalyticsmikelewis Twitter: @fanalyticsmike YouTube: @fanalyticsmike TikTok: @fanalyticspodcast…
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