Broadway’s Press Corps on the Fans Who Keep It Going

Fandom Unpacked

What does it mean to be a Broadway fan in today's digital world? In this illuminating conversation with top industry leaders from Playbill, Broadway News, and BroadwayWorld, we dive deep into the evolving landscape of theater fandom and how Broadway is adapting to connect with audiences in new ways.
The misconception that Broadway is niche takes center stage as our guests passionately dismantle this outdated notion. "It is the greatest myth of all time that Broadway is niche," asserts Ruthie Fierberg of Broadway News, pointing to the ubiquity of musical theater references across mainstream media as evidence of theater's widespread appeal. This perspective frames a fascinating discussion about how Broadway can leverage its broader-than-acknowledged fanbase.
From the surge in Tony Awards viewership (despite platform challenges) to the transformation of in-theater experiences, our guests explore how Broadway is meeting fans where they are. We discover how pre-show playlists, immersive environments, and strategic photo opportunities are transforming ordinary theatergoers into passionate advocates. Yet the panel emphasizes that while these enhancements matter, the show itself remains the core value.
Looking ahead, our guests share exclusive insights on upcoming productions generating significant pre-opening buzz, including Lost Boys, Ragtime, Chess, and the return of Mamma Mia! Their enthusiasm suggests a bright future for Broadway fandom as the industry continues to balance theatrical tradition with digital innovation.
Whether you're a Broadway superfan or simply curious about how entertainment fandom is evolving in the digital age, this conversation offers invaluable insights into the passionate community that keeps the lights of Broadway shining bright. Subscribe to hear more fascinating discussions about modern fandom across entertainment and sports!

Recorded Tuesday, June 24th, 2025
Hosts: Jeremy Kraus, Managing Partner, Situation & Damian Bazadona, CEO & Founder, Situation
Guests: Alex Birsh, Vice President and COO, Playbill
Ruthie Fierberg, Executive Editor, Broadway News
Robert Diamond, Founder and CEO, BroadwayWorld
Producer: Peter Yagecic, Innovation Advisor, Situation

Chapters

1. Introduction to Broadway Fandom (00:00:00)

2. Tony Awards: Reaching Mainstream Audiences (00:06:56)

3. Pulse Check on Broadway Fans (00:11:36)

4. Evolution of Fan Engagement (00:17:55)

5. Social Media's Impact on Broadway (00:24:10)

6. Guest vs Fan Experience (00:31:50)

7. Upcoming Shows Generating Buzz (00:40:09)