))
#5 - The First Programmatic Olympics with Freewheel's Kathy Argyriou
Manage episode 447596300 series 3586453
Content provided by Amagi. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Amagi or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Our host, Ben Goodfriend, chats with Kathy Argyriou about her early childhood and her journey into the ad tech world. Together, they explore the complexity of live streaming infrastructure. Kathy shares what it's like explaining programmatic advertising to her grandparents, diversity in the industry, and advice to the next generation.
00:00 Introduction to Kathy Argyriou and Freewheel
02:11 Kathy's Journey from Greece to Ad Tech
06:10 Explaining Programmatic Advertising
09:25 The Data Currency Dilemma in Streaming
14:01 To Fill or Not to Fill?
19:25 The Future of FAST Channels
20:25 Challenges of Live Streaming Events
25:02 Interactive Innovation
26:05 Diversity in Ad Tech
29:33 Advice for the Next Generation in Ad Tech
Find us at www.amagi.com.
Send us questions and comments at [email protected]
Produced by Next Chapter Podcasts
Amagi is an award-winning media technology company that provides cloud broadcast and targeted advertising solutions to broadcast TV and streaming TV platforms. Amagi supports 800+ content brands, 800+ playout chains, and 5,000+ channel deliveries on its platform in over 150 countries. Learn more about us at www.amagi.com.
10 episodes
Share
