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#5 - The First Programmatic Olympics with Freewheel's Kathy Argyriou

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Manage episode 447596300 series 3586453
Content provided by Amagi. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Amagi or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

Our host, Ben Goodfriend, chats with Kathy Argyriou about her early childhood and her journey into the ad tech world. Together, they explore the complexity of live streaming infrastructure. Kathy shares what it's like explaining programmatic advertising to her grandparents, diversity in the industry, and advice to the next generation.

00:00 Introduction to Kathy Argyriou and Freewheel

02:11 Kathy's Journey from Greece to Ad Tech

06:10 Explaining Programmatic Advertising

09:25 The Data Currency Dilemma in Streaming

14:01 To Fill or Not to Fill?

19:25 The Future of FAST Channels

20:25 Challenges of Live Streaming Events

25:02 Interactive Innovation

26:05 Diversity in Ad Tech

29:33 Advice for the Next Generation in Ad Tech

Find us at www.amagi.com.

Send us questions and comments at [email protected]

Produced by Next Chapter Podcasts

Amagi is an award-winning media technology company that provides cloud broadcast and targeted advertising solutions to broadcast TV and streaming TV platforms. Amagi supports 800+ content brands, 800+ playout chains, and 5,000+ channel deliveries on its platform in over 150 countries. Learn more about us at www.amagi.com.

  continue reading

10 episodes

Artwork
iconShare
 
Manage episode 447596300 series 3586453
Content provided by Amagi. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Amagi or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

Our host, Ben Goodfriend, chats with Kathy Argyriou about her early childhood and her journey into the ad tech world. Together, they explore the complexity of live streaming infrastructure. Kathy shares what it's like explaining programmatic advertising to her grandparents, diversity in the industry, and advice to the next generation.

00:00 Introduction to Kathy Argyriou and Freewheel

02:11 Kathy's Journey from Greece to Ad Tech

06:10 Explaining Programmatic Advertising

09:25 The Data Currency Dilemma in Streaming

14:01 To Fill or Not to Fill?

19:25 The Future of FAST Channels

20:25 Challenges of Live Streaming Events

25:02 Interactive Innovation

26:05 Diversity in Ad Tech

29:33 Advice for the Next Generation in Ad Tech

Find us at www.amagi.com.

Send us questions and comments at [email protected]

Produced by Next Chapter Podcasts

Amagi is an award-winning media technology company that provides cloud broadcast and targeted advertising solutions to broadcast TV and streaming TV platforms. Amagi supports 800+ content brands, 800+ playout chains, and 5,000+ channel deliveries on its platform in over 150 countries. Learn more about us at www.amagi.com.

  continue reading

10 episodes

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