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#8 - Unlocking the European CTV Market with Sarah Lewis
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What do rescuing a two-legged dog from Lebanon and redefining Europe's CTV landscape have in common? Everything, if you’re Sarah Lewis. On today’s episode, we chart Sarah's remarkable journey and explore the future of ad-supported streaming in Europe.
00:00 Introduction to Sarah Lewis and Her Journey
03:05 The Role of Advertising in Public Broadcasting
06:00 Nonprofit Advertising and Its Unique Challenges
09:01 Programmatic 101
11:58 The State of CTV in Europe
14:46 The Impact of Free Content on CTV Growth
17:47 Live Sports in European Streaming
23:22 Navigating Regulatory Frameworks in Europe
34:05 The Impact of AI on Advertising and Content Creation
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Produced by Next Chapter Podcasts
Amagi is an award-winning media technology company that provides cloud broadcast and targeted advertising solutions to broadcast TV and streaming TV platforms. Amagi supports 800+ content brands, 800+ playout chains, and 5,000+ channel deliveries on its platform in over 150 countries. Learn more about us at www.amagi.com
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