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Interview: Why this startup turned down a monster order in its first year

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Manage episode 482948856 series 3375277
Content provided by Adam Lang and Fear and Greed. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Adam Lang and Fear and Greed or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

Around 66% of branded merchandise ends up in landfill. If you're not careful, it can become an expensive way to get a message out there, with a massive impact on the environment.
That's why branded merchandise company Mercha turned down an order for 250,000 plastic whistles in the company's early days.
Ben Read, CEO of Mercha, joins Sean Aylmer in the studio to talk about the role of branded merch in marketing, and why the partners you choose really does matter.
Mercha is a partner of Fear & Greed

Find out more: https://fearandgreed.com.au

See omnystudio.com/listener for privacy information.

  continue reading

4402 episodes

Artwork
iconShare
 
Manage episode 482948856 series 3375277
Content provided by Adam Lang and Fear and Greed. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Adam Lang and Fear and Greed or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

Around 66% of branded merchandise ends up in landfill. If you're not careful, it can become an expensive way to get a message out there, with a massive impact on the environment.
That's why branded merchandise company Mercha turned down an order for 250,000 plastic whistles in the company's early days.
Ben Read, CEO of Mercha, joins Sean Aylmer in the studio to talk about the role of branded merch in marketing, and why the partners you choose really does matter.
Mercha is a partner of Fear & Greed

Find out more: https://fearandgreed.com.au

See omnystudio.com/listener for privacy information.

  continue reading

4402 episodes

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