Destin Jones: Creating Canadian Therapist Communities | Ep 132

Fearless Practice

Do you have a community of clients, peers, or professionals that you work alongside? How can communities open up new opportunities? Have you considered starting a community that isn’t focused solely on sales?

Community is a bit of a buzzword in marketing and private practice these days, but it’s still truly valuable and a worthwhile investment to make.

In this podcast episode, I chat with Destin, the Director of Community at Jane App, about everything to do with community and what every Canadian therapist needs to know to start, find, and support one!

MEET DESTIN

Destin is the Director of Community at Jane.app, an online platform for health and wellness practitioners that makes it simple to book, chart, schedule, bill, and get paid. Destin has been working in tech and community for over 15 years and is a passionate advocate for community-led growth and how community can help businesses big and small connect with their customers in a real, human way to build authentic relationships while also achieving their goals.

Learn more about Destin on her LinkedIn Profile.

In this episode:

• How Destin joined Jane App

• The benefits of multidisciplinary communities

• How therapists in Canada can build community online

• Which communities you can create

• Destin’s advice to listeners

How Destin joined Jane App

For Destin’s philosophy, being part of the Jane App team inherently means to value community, and bring in community principles into the work that the Jane App team does with their customers.

Destin started working in marketing and communications and various agencies, which all showed Destin that she really liked to work with people, and in positions where client relationships are at the forefront of the business.

After a few years, social media began taking off for business as a marketing tool, around 2008 and 2009, and this is where Destin’s epiphany and understanding of the value of community in business became apparent, to unite and grow a bigger customer base.

The benefits of multidisciplinary communities

Something unique about Jane App is that it offers a community space for you to tap into where all the business owners can share and learn from each other about how to personalize the app for their practices.

You can work with the Jane App team, and learn from other people who are using it too, because the platform in itself is inherently creative and customizable.

How therapists in Canada can build community online

It can be tricky to navigate building an online community if you’re a therapist since there are different rules and regulations across colleges and provinces.

The landscape for building community is big since you can include so many different platforms, so just pick one and start small to build up that momentum.

Additionally, Destin recommends starting a professional profile instead of merging your personal social media with a new professional branch to it.

And remember to add a disclaimer that your professional social media community isn’t a substitute for formal, in-session therapy.

Which communities you can create

Apart from the more obvious communities that you can create with your audience and client base, Destin wants you to consider building up a community that’s based on your fellow practitioners, peers, and professional network.

Destin’s advice to listeners

If you’re not ready yet or you don’t have the time, don’t force it, but do consider it in the long-run since communities are keys to greater success, networks, income, and friendships along the way too.

Connect with me:

Instagram

Website

Resources mentioned and useful links:

Ep 131: Paige Abbott: Taking Private Practice at Your Own Pace| EP 131

Learn more about the tools and deals that I love and use for my Canadian private practice

Sign up for my free e-course on How to Start an Online Canadian Private Practice

Jane App (use code FEARLESS for one month free)

Learn more about Destin on her LinkedIn Profile

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