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Selling to executives, with Barbara Adey

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Manage episode 445156669 series 3607993
Content provided by Fearless Thinkers and The BTS Podcast. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Fearless Thinkers and The BTS Podcast or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

In this episode of Fearless Thinkers, Barbara Adey, Head of the North America GTM for Sales and Marketing, offers techniques for engaging with executives, such as showing up as a peer, challenging their thinking with respect, and creating both personal and business value.

Learn about our Go-to-Market service area here.

For a transcript, please click here.

  continue reading

58 episodes

Artwork
iconShare
 
Manage episode 445156669 series 3607993
Content provided by Fearless Thinkers and The BTS Podcast. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Fearless Thinkers and The BTS Podcast or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

In this episode of Fearless Thinkers, Barbara Adey, Head of the North America GTM for Sales and Marketing, offers techniques for engaging with executives, such as showing up as a peer, challenging their thinking with respect, and creating both personal and business value.

Learn about our Go-to-Market service area here.

For a transcript, please click here.

  continue reading

58 episodes

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