EP207: Beauty Beyond Age with Laura Geller

Fearlessly Facing Fifty And Beyond

Fearlessly Facing FACING our FUTURE FACES!

What happens when a Broadway makeup artist discovers her true passion lies in making everyday women feel beautiful? Laura Geller's remarkable journey from theater makeup to beauty mogul reveals the power of authenticity and the magic that unfolds when passion meets purpose.
Laura shares the pivotal moment that changed everything - working one-on-one with real women at a makeup counter and watching them transform not just physically but emotionally. "I'd see them starting to come alive as I would make up their face...holding their head up higher," she explains. This spark ignited a business that would eventually take her to QVC, where she amazingly sold 750 units in just six minutes during her first appearance.
The conversation takes a fascinating turn as Laura discusses her decision to focus specifically on women over 40, a demographic often overlooked in the beauty industry. Drawing from her own experiences with aging skin, Laura developed products addressing the unique needs of mature women while keeping application simple. Her authenticity shines through as she admits she didn't always have the business acumen needed, setting prices too low initially, but learned and adapted along the way.
Most poignant is Laura's passion for women's stories and her mission to champion them at every age. When asked how her son views her, Laura's answer is immediate: "He would tell you that I'm a badass." Her parting wisdom resonates deeply: "Don't be in a rush. Good things take time...stay in your lane." In a world obsessed with youth and instant success, Laura Geller stands as living proof that embracing your authentic self and serving others with genuine care creates enduring impact.
Ready to discover makeup that truly understands your skin's needs? Follow Laura on Instagram and explore products designed specifically for celebrating beauty at every age.

Connect with Laura Geller here

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Ready to FEARLESSLY FACE all the F WORDS - be inspired and encouraged?
Get a copy of Amy's Best selling book: CANNONBALL! FEARLESSLY Facing Midlife and Beyond here

Fearlessly Facing Fifty and Beyond has over 200 episodes with inspiration and stories to age fearlessly and connect confidently to others thriving at midlife an

Ready to FEARLESSLY FACE all the F WORDS – be inspired and encouraged?

Get a copy of Amy’s Best selling book: CANNONBALL! FEARLESSLY Facing Midlife and Beyond here

Fearlessly Facing Fifty and Beyond has over 200 episodes with inspiration and stories to age fearlessly and connect confidently to others thriving at midlife and beyond.

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Chapters

1. Introduction to Laura Geller (00:00:00)

2. Embracing Lifetime Learning (00:05:23)

3. Asking for Help as We Age (00:08:38)

4. Laura's Passion for Women's Stories (00:12:56)

5. Finding Purpose in Makeup Artistry (00:19:41)

6. QVC Success and Authentic Communication (00:23:02)

7. Developing Makeup for Women Over 40 (00:29:21)

8. Facing Ageism and Recognizing Value (00:34:02)