Decoding Discoverability: What Works For YouTube Optimization Vs Podcast Optimization With Fran Asaro

Feed Your Brand

What's the secret to getting found online? It feels like playing two different games, doesn't it? On one side, you've got the vast world of YouTube, a visual powerhouse driven by algorithmic mystery. On the other, the intimate, audio-focused landscape of podcasts, where connection and consistency reign supreme. So, what truly works for discoverability? Are the rules the same, or are we navigating entirely different universes?

Today on Feed Your Brand, Fran Asaro joins hosts Tom Hazzard and Tracy Hazzard as they decode the often-confusing world of online optimization. Fran is a YouTube mentor, partner, and strategist. Tune in as they pit YouTube's rapid-fire search engine against podcasting's loyal listener base, while asking the big questions: What truly captures attention, and what keeps it? Is it all about trending topics and rapid-fire content, or is there a quieter power in consistent, evergreen material? From the critical role of audio to the surprising truth about 'views' versus 'listens,' we're dissecting the core elements that make your content pop. Get ready to uncover the fundamental differences and unexpected commonalities that will reshape your strategy for both platforms.

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