Rita Health and the Rise of Data-Driven Fertility Empowerment

FemTech Focus

📋 Episode Summary:In this powerful episode of FemTech Focus, Dr. Brittany Barreto is joined by Kamila Staryga, CEO and Co-founder of Rita Health. Kamila is a seasoned entrepreneur and product leader with a background at Flo Health, Google X, and ATAP—and she’s now on a mission to change the fertility care paradigm.

Together, they explore why traditional fertility metrics like age and AMH aren't enough, how Rita Health is pioneering a proactive approach to fertility, and why fertility should be part of routine healthcare long before someone tries to conceive. Kamila explains how her team built a proprietary dataset, developed personalized care plans using AI, and is challenging the outdated notion that fertility care starts only after a problem arises.

The episode dives deep into the behavioral, biological, and systemic factors impacting fertility today—and how Rita is helping users make informed decisions about their reproductive future.

Whether you’re actively trying to conceive, considering your options, or just curious about how data and AI are reshaping women’s health, this episode is a must-listen.

🧠 What You’ll Learn:

• Why fertility care should start before you're trying to conceive

• The dangers of relying on age and AMH alone

• How Rita Health uses AI to build personalized fertility profiles

• What your family history, lifestyle, and even dental hygiene may reveal about fertility

• How behavioral science and inclusive design shaped Rita’s user experience

• Why it’s time to stop treating fertility as an urgent switch—and start treating it as a continuum

🔗 Explore More: Check out Rita Health at wearerita.com and sign up for early access to their new care plan. This episode is the first place it’s being announced publicly!

🎁 Listener Perk:You’re the first to know—Rita’s new proactive fertility care plan is now available for pre-order. Head to wearerita.com to reserve your spot and join the movement redefining fertility care.

🎤 This episode is sponsored by:
Clue, the leading cycle tracking app. Use promocode FEMHEALTH at helloclue.com for 1 year free Clue Plus Membership, and Nest Collaborative, the trusted name in virtual lactation support available 365 days a year.