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47. The Mindset Behind Muscle and Money – With Luka Hocevar
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I sat down with Luka Hocevar, a former pro basketball player turned master fitness coach, to dig into why knowledge isn’t enough when it comes to real change. We talk nutrition myths, why people self-sabotage, and what truly drives transformation - from the gym floor to life at large. Luka’s got the science, the scars, and the stories to back it up.
We also explore how trauma, belief systems, and even your environment play a massive role in whether your clients follow through… or fall off. This one’s not just for fitness fans - it’s for any coach or curious human trying to understand what actually moves people forward.
Read more about Luke's work here: https://lukahocevar.com/
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Luka Hocevar credits basketball and coaching for turning his life around and leading him to a pro career in elite European leagues and the NBA Summer League. After retiring, he dedicated himself to coaching, with 14+ years of experience in physical performance, mindset, and body transformation. He owns Vigor Ground gyms in Slovenia and Seattle, and has coached over 3,000 people - from elite athletes to everyday clients - while leading one of the industry’s top coaching summits.
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