George Sahyoun - The Remarkable Journey of Karima

Finding Sanctuary

George Sahyoun built the Karima Group from the ground up, naming it after his mum—because sometimes the best business inspiration comes from home. As co-founder and director, George has turned entrepreneurial success into something bigger: genuine community impact through philanthropy and mentoring.

What sets George apart isn't just his business acumen—it's his commitment to lifting others up. From mentoring emerging entrepreneurs to leading community initiatives across Australia, George proves that true success means creating opportunities for the next generation. This conversation explores building legacy businesses, the power of family values in entrepreneurship, and why giving back isn't optional.

Key Takeaways:

• Family Unity and Resilience: George Sahyoun emphasizes the importance of family unity, highlighting lessons learned from his mother, Karima.
• Redefining Success: The pursuit of wealth is seen as a means to an end, with true success being measured by personal growth, community impact, and relationships.
• Generosity and Giving Back: Genuine fulfillment is derived from selfless acts of giving and supporting others, a core value instilled in George by his mother.
• The Impact of Legacy: The conversation underscores how individuals are remembered for their character and contributions rather than their financial status.
• Connection and Community: Despite advancements and achievements, the need for a strong sense of belonging and community remains paramount.

Notable Quotes:

• "Money's easy to make. A donkey can make money. It's what you do with it and how you approach it going forward."
• "She was like a lioness that protected her cubs, and we were her cubs."
• "It's more important to give back than it is to get."
• "The application is more important than the physical desire for money."
• "Ultimately, where does that leave you if you lose the essence of what it was all about in the first place?"

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