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#170 - Effective Partner Marketing with James Stacey, Principle Programme Marketing Manager at Red Hat
Manage episode 495582424 series 2500111
Content provided by Jodi Norris. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jodi Norris or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
In an age of uncertainty, deepfakes and false promises, referrals stand out as a key marketing channel for B2B brands. Partner marketing is an effective strategy to grow new business and gain trust with your audience.
James Stacey is the Principle Programme Marketing Manager at Red Hat, where he leads their partner marketing strategy as well as their AI and partnerships development. James takes us through the benefits of partner marketing, how it all works, the different kinds of partnerships, and how to create an ROI driven partner marketing programme that builds mutually beneficial relationships.
171 episodes
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Manage episode 495582424 series 2500111
Content provided by Jodi Norris. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jodi Norris or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
In an age of uncertainty, deepfakes and false promises, referrals stand out as a key marketing channel for B2B brands. Partner marketing is an effective strategy to grow new business and gain trust with your audience.
James Stacey is the Principle Programme Marketing Manager at Red Hat, where he leads their partner marketing strategy as well as their AI and partnerships development. James takes us through the benefits of partner marketing, how it all works, the different kinds of partnerships, and how to create an ROI driven partner marketing programme that builds mutually beneficial relationships.
171 episodes
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Similar to FINITE: B2B Marketing Podcast for Tech, Software & SaaS
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…
continue reading
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continue reading
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continue reading
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