Not Fintech Investment Advice: Alix, Narrative, Ogment AI, & SOLO

Fintech Takes

Welcome back to Not Fintech Investment Advice, where Simon Taylor and I riff about fintech companies we're absolutely not giving investment advice on (though this one may test our willpower).

We kick things off with Alix, which tackles one of the most bureaucratically brutal processes most people will ever face: settling a loved one’s estate. It’s admin + grief = chaos. Alix offers a $249 flat-fee concierge service that uses AI (plus humans) to cancel subscriptions, close accounts, and chase down deeds. It’s DTC in a space no one wants to think about until they have to (think: Chime-level brand softness meets probate-level emotional complexity).

Next up is Narrative, an AI-for-compliance startup that’s not trying to do everything (just the very specific, painful thing of parsing and resolving consumer complaints). What stood out? It’s not just trained on your written policies. It learns from how your best people make decisions. In a post-CFPB, state-by-state enforcement era, that nuance might be the difference between surviving a compliance audit … or hiring 300 more people to do what one model can.

Then there’s Ogment AI, which wants to be Shopify for agentic commerce. It builds MCP servers (think: APIs for LLMs) that let merchants make their products shoppable in ChatGPT, Claude, and co. But the big question isn’t tech; it’s trust. Can LLMs represent your brand voice in a way that doesn’t reduce you to “cheap and ships fast”? TBD, but Ogment is skating where the puck might go.

Finally, there’s SOLO, which is kind of like a new school credit bureau. One that’s trying to standardize, store, and reuse the messy contextual data that lives outside traditional credit files. Plus, it flips the economics: lenders get paid when others reuse their verified data. It’s a trust layer disguised as underwriting tech, and its success may hinge more on old-school, squishy human partnerships than the tech.

Plus, manifestations: We want the Timothée Chalamet of fintech; the operators who give a damn about striving to be the best at their craft. Often, the most profitable companies started that way and the monies followed as a byproduct of obsession with doing it right. Now that’s worth spotlighting.

Sign up for Alex’s Fintech Takes newsletter for the latest insightful analysis on fintech trends, along with a heaping pile of pop culture references and copious footnotes. Every Monday and Thursday: https://workweek.com/brand/fintech-takes/

And for more exclusive insider content, don’t forget to check out my YouTube page.

Follow Simon:

LinkedIn: https://www.linkedin.com/in/sytaylor/

Substack: https://sytaylor.substack.com

Follow Alex:

YouTube: https://www.youtube.com/channel/UCJgfH47QEwbQmkQlz1V9rQA/videos

LinkedIn: https://www.linkedin.com/in/alexhjohnson

Twitter: https://www.twitter.com/AlexH_Johnson

Companies featured:

https://www.meetalix.com/

https://thenarrative.dev/

https://www.ogment.ai/

https://solo.one/