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How to Combat Ad Fraud with Rich Kahn
Manage episode 490887062 series 3511536
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Last year, over $700 billion was spent on digital marketing. Of that, $140 billion was stolen by fraudsters. Let’s face it: it’s no longer a question of whether you have fraud, but a question of how much fraud is affecting your business. To address these massive concerns, Rich Kahn, co-founder and CEO of Anura.io, an ad fraud solution, joins us on the podcast to dive deep into the world of digital ad fraud. We discuss everything from how these fraudsters are siphoning billions from digital marketing budgets, the impact this has on business worldwide, and the challenges of combating this growing threat. This week, episode 94 of the FiredUp! podcast is about how to combat ad fraud!
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Rich Kahn is a digital marketing pioneer and the CEO of Anura.io, a cutting-edge ad fraud prevention platform. With over 31 years of experience, he has successfully bootstrapped five multimillion-dollar internet companies and was named Ernst & Young’s Entrepreneur of the Year in Technology. Rich’s expertise in digital advertising and fraud detection has helped clients identify over $1.2 billion in fraud in just the past year. A lifelong coder and entrepreneur, he’s been featured on CNN and various top industry podcasts.
In this episode of the FiredUp! podcast, Rich Kahn shares what digital ad fraud is, how big of a problem it has become, and actionable steps you can take right now to protect your business and your marketing budget from these cybercriminals.
Rich, Morgan, and Nicole discuss:
- How fraudsters make money through bot clicks and fake form submissions.
- Different types of ad fraud across channels (programmatic, search, social).
- The impact of AI on increasing fraud sophistication.
- Emerging threats in digital advertising.
- Practical strategies to protect your marketing budget from ad fraud.
The digital marketing landscape is under constant attack, with organized crime networks exploiting technological vulnerabilities. Don't let your marketing budget become another statistic. Take action today by getting a free fraud scan and understanding your true digital advertising performance.
Thank you for listening! Tune in to all the episodes for practical tips on crushing your startup marketing goals. Don’t forget to follow, rate, and review the podcast, and tell us your key takeaways!
CONNECT WITH RICH KAHN:
Email: [email protected]
CONNECT WITH FIREBRAND:
Firebrand is a startup marketing agency. We help tech startups secure outsized marketing outcomes on their path to growth.
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LINKS MENTIONED
Chapters
1. How to Combat Ad Fraud with Rich Kahn (00:00:00)
2. Understanding Digital Ad Fraud (00:02:48)
3. Types of Ad Fraud and Their Prevalence (00:08:25)
4. The Role of AI in Ad Fraud (00:11:03)
5. Proactive Measures Against Ad Fraud (00:37:23)
6. Fired Up Five Segment (00:38:11)
95 episodes
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