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From Microsoft to Adobe: Redefining Brand Leadership with Karl Isaac
Manage episode 460289455 series 2989317
Content provided by Tom Leung. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Tom Leung or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
In this episode of the Fireside PM podcast, I sit down with Karl Isaac, a branding expert and former Microsoft manager, to explore the intersection of product and brand. Karl shares insights from his transformative career at tech giants like Microsoft, Apple, and Adobe, where he spearheaded groundbreaking campaigns, redefined brand strategies, and led cultural shifts. They discuss the evolution of branding in tech, lessons from campaigns like “I’m a PC,” and how integrating brand with product management creates exceptional customer experiences. A must-listen for product managers and brand enthusiasts alike! https://www.linkedin.com/in/brands/
95 episodes
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Manage episode 460289455 series 2989317
Content provided by Tom Leung. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Tom Leung or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
In this episode of the Fireside PM podcast, I sit down with Karl Isaac, a branding expert and former Microsoft manager, to explore the intersection of product and brand. Karl shares insights from his transformative career at tech giants like Microsoft, Apple, and Adobe, where he spearheaded groundbreaking campaigns, redefined brand strategies, and led cultural shifts. They discuss the evolution of branding in tech, lessons from campaigns like “I’m a PC,” and how integrating brand with product management creates exceptional customer experiences. A must-listen for product managers and brand enthusiasts alike! https://www.linkedin.com/in/brands/
95 episodes
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Similar to Fireside Product Management
The American healthcare system is one of the most innovative in the world. But it’s also riddled with complex challenges, such as access to affordable medications, inefficiency and administrative burdens, and communication barriers between providers. There’s clearly a better way—and at Surescripts, we have a unique sightline into what that may be. In this series, host Melanie Marcus, Chief Marketing Officer of Surescripts, sits down with today’s most inspiring and innovative leaders in healt ...
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continue reading
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