Filling Underserved Shelf Space on Amazon with Jim Cockrum

Firing The Man

Ready to scale your Amazon business?
Click here to book a strategy call.
https://calendly.com/firingtheman/amazon
What if the path to e-commerce success was simpler than most "gurus" make it out to be? In this eye-opening conversation with Jim Cockrum—pioneer in online entrepreneurship and founder of the Proven Amazon Course—we discover why most people are looking at Amazon selling all wrong.
Forget what you've heard about market saturation. With less than 20% of all retail happening online, we're still in the pioneer stage of e-commerce. The blue ocean is expanding daily, and Jim reveals his "low-low-high" approach that's helped thousands build sustainable businesses with minimal risk and investment.
The real opportunity? Finding "underserved shelf space" in Amazon's massive warehouse network. Jim explains why focusing on everyday products that shoppers need quickly—rather than chasing the lowest price—creates a powerful advantage even for beginners. Through fascinating examples (like how one seller outperformed 200 competitors while charging the highest price), you'll understand why speed and convenience often trump price for today's consumers.
Jim dismantles common myths about Amazon selling, clarifying how the platform's increasingly consistent policies make it easier than ever to stay in good standing. He provides practical guidance on sourcing products properly, understanding the economics of profitable reselling, and avoiding the costly mistakes that trip up new sellers.
Perhaps most surprisingly, Jim shares his unconventional belief that relationships—not tactics or strategies—are the true predictor of entrepreneurial success. By the end of our conversation, you'll see why Jim's approach has stood the test of time while countless "get rich quick" schemes have faded away.
Whether you're just starting your online business journey or looking to diversify your existing e-commerce operation, this conversation offers a refreshingly straightforward path to building freedom and financial stability in the digital age.
How to connect with Jim?
Website: https://jimcockrumcoaching.com/
Podcast: https://silentjim.com/podcast-home/
Facebook: https://www.facebook.com/jimcockrum/
Facebook Group: SilentJim
Linkedin: https://www.linkedin.com/in/jimcockrum
Instagram: https://www.instagram.com/jimcockrum/?hl=en
Spotify: https://open.spotify.com/show/2K55JmPu9WBAqmOtIaQAkf

Ready to scale your Amazon business? Click here to book a strategy call. https://calendly.com/firingtheman/amazon

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Chapters

1. Introduction to Jim Cockrum (00:00:00)

2. First Online Sale and E-commerce Opportunity (00:05:16)

3. The Low-Low-High Business Model (00:09:58)

4. Amazon Reselling vs Private Label (00:18:06)

5. Policy, Enforcement and Amazon Hygiene (00:20:41)

6. Product Sourcing for Resellers (00:26:16)

7. Ignoring Buy Box and Finding Opportunity (00:32:18)

8. Economics and Profit Margins (00:35:56)

9. Jim's Course and Community Philosophy (00:44:02)