Fitness Business Blueprint With Justin Devonshire podcast

#Business #Fitness Business Blueprint #Entrepreneur #Fitness Business

28:52

Retailers are facing a rapidly evolving landscape where consumer expectations, AI advancements, and social media platforms like TikTok are redefining engagement. It feels like the holiday shopping season just ended, but when do retailers start planning for the next one, and some retailers already behind the curve for this season? Joining us today is Carey Cockrum, Director of Consulting at Cella by Randstad Digital, where she helps major brands and marketing teams optimize their strategies with data-driven insights, AI-powered content creation, and cutting-edge retail marketing trends. With the holidays just around the corner, she’s here to share what’s next for retail marketing, campaign optimization, and how brands can stay ahead in a hyper-competitive space. ABOUT CAREY COCKRUM Carey has been a part of the Creative Agency space for nearly 30 years. She has served as Designer, Creative Director, Creative Operations Lead and Agency Lead in both internal and external agencies (big and small). Carey has worked directly with C-suite stakeholders to understand organizational strategies that inform effective creative solutions. She is a bit of a data nerd and loves demonstrating results. Brands she’s supported include Fruit of the Loom, Wendy’s and Humana. In her free time, she enjoys going back to her creative roots through painting and drawing. She also spends her time improving upon the house she lives in today in Southern, MI - inside and out. RESOURCES Catch the future of e-commerce at eTail Boston, August 11-14, 2025. Register now: https://bit.ly/etailboston and use code PARTNER20 for 20% off for retailers and brands Don't Miss MAICON 2025, October 14-16 in Cleveland - the event bringing together the brights minds and leading voices in AI. Use Code AGILE150 for $150 off registration. Go here to register: https://bit.ly/agile150 Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…

Fitness Business Blueprint with Justin Devonshire

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Growing a fitness studio, gym or bootcamp that makes £40k/month and gives you more freedom is the goal for most personal trainers. But it comes with challenges such as getting clients, tracking numbers and hiring trainers. Join Justin Devonshire, co-owner of the TransformHub (20+ locations), and leading business mentor to gym owners all over the world, as he shares fitness marketing strategies to help you get more clients, make more money & live the life you deserve. Each episode contains real-world advice on how to get more clients, systemize your gym and scale to multiple locations

150 episodes

Fitness Business Blueprint with Justin Devonshire

updated about a year ago

Series home•Feed

150 episodes

#Business #Fitness Business Blueprint #Entrepreneur #Fitness Business

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Fitness Business Blueprint with Justin Devonshire

1
6 Things I WISH I Knew Before Opening My Gym 14:05

10 weeks ago14:05

14:05

🚨 Thinking about opening a gym? STOP and listen to this first! 🚨 Most fitness coaches dream of having their own studio… but when they finally open? Reality hits HARD. 💸 No clients. No money. And a whole lot of unexpected problems. In this episode of The Fitness Business Blueprint Podcast , I’m sharing the 6 CRUCIAL lessons I wish someone had told me before I opened my first gym. 💰 Why most gym owners run out of money too soon (and how to avoid it) 💡 How to find investors—even from your current clients 📢 The #1 marketing mistake gym owners make before launching 🏋️‍♂️ Why buying an existing gym might be smarter than starting from scratch If you want to open a gym that’s profitable from Day 1 , this episode is a MUST-LISTEN. 😱 Want me to run your ads & send you qualified leads - AND give you the proven Follow Up & Closing Scripts & Playbooks we've used to create a 7-figure fitness studio - FOR FREE? Get a 2-WEEK FREE trial of our Ads Management Service ⁠ [Here] ⁠ 🎁 Want the exact systems & strategies to scale your gym? Download my ⁠ High-Ticket Studio System Masterclass ⁠ for step-by-step guidance on building a gym that attracts premium clients and runs like a machine. 💪 Need ongoing coaching, strategies, and support? ⁠Join Gym School ⁠ —the membership for gym owners who want to master marketing, sales, and systems to grow a profitable fitness business. 🎧 Enjoying the podcast? Don’t forget to subscribe & leave a review! Your support helps more gym owners get access to the strategies they need to succeed. 👉 Got questions? Drop me a ⁠DM on Instagram ⁠ and let’s chat!…

Fitness Business Blueprint with Justin Devonshire

1
The Only 4 Ways to Get Endless Leads for Your Gym 14:28

10 weeks ago14:28

14:28

The Only 4 Ways to Get Endless Leads for Your Gym Gym owners, if you’re struggling to get consistent leads, it’s because you’re NOT leveraging these four proven strategies. In this episode of the Fitness Business Blueprint Podcast , I’m breaking down the ONLY four ways to generate leads for your fitness studio—without relying on referrals or burning cash on bad marketing. Here’s what you’ll learn: 🔥 The fastest way to get leads TODAY using your existing network 📲 The exact social media posts that make people DM you for help 💬 The cold outreach method that puts you in front of NEW potential clients daily 🎯 The right way to run Facebook ads so you NEVER worry about lead flow again 💡 Want us to run your gym’s ads FOR FREE for 2 weeks? We’ll set up your offer, build the funnel, and get you leads while giving you the scripts to close them. DM me “ADS” or hit the link below to claim your free trial! 👉 https://highticketstudiosystem.com/book…

Fitness Business Blueprint with Justin Devonshire

1
The Perfect Facebook Ad Formula for Gym Owners 11:59

11 weeks ago11:59

11:59

💥 BONUS: Want me to set this up FOR YOU? 💥 Join my 2-Week Free Trial of the Done-For-You Ads Service , and my team will build and run your ads for you so you can start getting leads immediately - Lets Talk Here << Download the Google Doc: https://docs.google.com/document/d/1OkKvtaKpSruI85qdskkRAhmOAu6ctTOp0n0JV-u2LJM/edit?tab=t.0 Struggling to get leads from Facebook ads? Losing money and not sure why? In today’s episode, I’m breaking down the Perfect Facebook Ad Formula —the exact system I’ve used to fill fitness studios for over a decade and help gym owners generate 5-10 leads per day without overspending. Here’s what we cover: ✅ Why Facebook Ads Are STILL a Goldmine for Gym Owners (and why most fail to use them properly) ✅ The 3 Costly Mistakes That Make Gym Owners Lose Money ✅ The 5-Step Perfect Ad Formula that gets high-quality leads consistently ✅ How to Follow Up & Book More Consultations from Your Ads More Ways I Can Help You: 🎁 Want the exact systems & strategies to scale your gym? Download my ⁠ High-Ticket Studio System Masterclass ⁠ for step-by-step guidance on building a gym that attracts premium clients and runs like a machine. 💪 Need ongoing coaching, strategies, and support? ⁠Join Gym School ⁠ —the membership for gym owners who want to master marketing, sales, and systems to grow a profitable fitness business. 🎧 Enjoying the podcast? Don’t forget to subscribe & leave a review! Your support helps more gym owners get access to the strategies they need to succeed. 👉 Got questions? Drop me a ⁠DM on Instagram ⁠ and let’s chat!…

Fitness Business Blueprint with Justin Devonshire

1
Slash Your Member Churn Rate in HALF in 5 Steps 12:34

12 weeks ago12:34

12:34

🚨 Struggling with high client churn? Most gyms lose 10% of their members to churn every month, making it almost impossible to grow their monthly recurring revenue. In this episode, I’m breaking down the exact retention strategies that gym owners are using today to slash churn by half , & create a community that members never want to leave. Here’s what we’ll cover: ✅ Why most gym owners lose clients (and don’t even realize it) ✅ The 5 retention systems you NEED to have in place ✅ How to create a "sticky" gym culture that keeps clients engaged ✅ The #1 mistake that causes members to quit early—and how to fix it ✅ How to turn members into raving fans who bring you referrals on autopilot 📈 Retention is the fastest path to growing your gym and building a business that actually lasts. If you want higher profits, better client results, and a gym that runs like a well-oiled machine , this is an episode you can’t afford to miss! 💪 Want all 7 Retention Systems to Plug Into Your Gym This Week? ⁠⁠Join Gym School ⁠⁠ —the membership for gym owners who want to master marketing, sales, and systems to grow a profitable fitness business. 😱 Want me to run your ads & send you qualified leads - AND give you the proven Follow Up & Closing Scripts & Playbooks we've used to create a 7-figure fitness studio - FOR FREE? Get a 2-WEEK FREE trial of our Ads Management Service ⁠ [Here] ⁠ 🎁 Want the exact systems & strategies to scale your gym? Download my ⁠ High-Ticket Studio System Masterclass ⁠ for step-by-step guidance on building a gym that attracts premium clients and runs like a machine. 🎧 Enjoying the podcast? Don’t forget to subscribe & leave a review! Your support helps more gym owners get access to the strategies they need to succeed. 👉 Got questions? Drop me a ⁠DM on Instagram ⁠ and let’s chat!…

Fitness Business Blueprint with Justin Devonshire

1
Scaling a Gym From Low 6 to 7-Figures - 5-Step Roadmap 8:15

12 weeks ago8:15

8:15

🔥 Scaling Your Gym From 6 to 7 Figures Without Burning Out 🔥 If you’re stuck grinding day-to-day in your gym, handling everything from coaching to admin, and feeling like growth means even more stress and less freedom … this episode is for you. I’ll walk you through the exact strategies I’ve used to help fitness studio owners scale to 7 figures while working LESS—without getting buried in operations or running themselves into the ground. Here’s what you’ll learn: ✅ The biggest mindset shift you must make to go from solopreneur to CEO ✅ How to build a scalable business model that runs WITHOUT you doing everything ✅ The 3 core systems that allow gym owners to grow beyond 6 figures effortlessly ✅ The mistakes that cause burnout —and how to avoid them ✅ How to hire & delegate effectively so your gym keeps growing while you step back 🚀 If you’re serious about scaling, you need more than just more clients—you need a system . Tune in now to learn how to make that happen! 👉 Want me to run your ads & send you qualified leads—AND give you the proven Follow-Up & Closing Scripts & Playbooks we've used to build 7-figure fitness studios? Try our 2-WEEK FREE Trial of our Ads Management Service! ⁠ [Here] ⁠ 🎁 Want the exact systems & strategies to scale your gym? Download my ⁠ High-Ticket Studio System Masterclass ⁠ for step-by-step guidance on building a gym that attracts premium clients and runs like a machine. 💪 Need ongoing coaching, strategies, and support? ⁠Join Gym School ⁠ —the membership for gym owners who want to master marketing, sales, and systems to grow a profitable fitness business. 🎧 Enjoying the podcast? Don’t forget to subscribe & leave a review! Your support helps more gym owners get access to the strategies they need to succeed. 👉 Got questions? Drop me a ⁠DM on Instagram ⁠ and let’s chat!…

Fitness Business Blueprint with Justin Devonshire

1
The Easiest Hack to Overcome ANY Sales Objection [Includes Scripts] 14:49

12 weeks ago14:49

14:49

After closing thousands of fitness consultations and selling high ticket packages, here is my go-to method to quickly lock down sales and handle ANY objection. — 😱 Want me to run your ads & send you qualified leads - AND give you the proven Follow Up & Closing Scripts & Playbooks we've used to create a 7-figure fitness studio - FOR FREE? Get a 2-WEEK FREE trial of our Ads Management Service ⁠ [Here] ⁠ 🎁 Want the exact systems & strategies to scale your gym? Download my ⁠ High-Ticket Studio System Masterclass ⁠ for step-by-step guidance on building a gym that attracts premium clients and runs like a machine. 💪 Need ongoing coaching, strategies, and support? ⁠Join Gym School ⁠ —the membership for gym owners who want to master marketing, sales, and systems to grow a profitable fitness business. 🎧 Enjoying the podcast? Don’t forget to subscribe & leave a review! Your support helps more gym owners get access to the strategies they need to succeed. 👉 Got questions? Drop me a ⁠DM on Instagram ⁠ and let’s chat!…

Fitness Business Blueprint with Justin Devonshire

1
If I Had to Start My Gym From NOTHING in 4 Weeks [WITHOUT Ads] - This Is How I'd Do It 9:12

12 weeks ago9:12

9:12

In this episode of the Fitness Business Blueprint podcast, I reveal how I would quickly scale a new gym from nothing in 4 weeks - even if I had NO money for ads. Whether you’re starting from scratch or looking to fill your last few spots, you’ll discover actionable strategies to attract clients without relying on expensive ads or complicated marketing tactics. You’ll learn: How to define your ideal client and create an irresistible offer Proven methods to fill your gym without spending on ads Systems that automate lead follow-up and referrals How to scale without burning out 🎯 Ready to get leads and clients on autopilot? Get a 2-WEEK FREE trial of our Ads Management Service ⁠[Here]⁠ 🎁 Want the exact systems & strategies to scale your gym? Download my ⁠ High-Ticket Studio System Masterclass ⁠ for step-by-step guidance on building a gym that attracts premium clients and runs like a machine. 💪 Need ongoing coaching, strategies, and support? ⁠Join Gym School ⁠ —the membership for gym owners who want to master marketing, sales, and systems to grow a profitable fitness business. 🎧 Enjoying the podcast? Don’t forget to subscribe & leave a review! Your support helps more gym owners get access to the strategies they need to succeed. 👉 Got questions? Drop me a ⁠DM on Instagram ⁠ and let’s chat!…

Fitness Business Blueprint with Justin Devonshire

1
How to Fix a Gym That’s Stuck at £10-20K/Month 15:42

12 weeks ago15:42

15:42

🚀 Is your gym stuck at $10K-$20K/month? If you’ve been grinding but can’t seem to scale past this level, you’re not alone. Many gym owners get trapped because they’re using the same tactics that got them here—but those won’t take them further. In this episode, I’ll break down: ✅ The top reasons gyms get stuck at this revenue level ✅ The 4 key shifts that take a gym from $10K to $50K/month ✅ How to install a paid lead generation system that brings in clients on autopilot ✅ The pricing & sales strategies that double revenue—without more members — 😱 Want me to run your ads & send you qualified leads - AND give you the proven Follow Up & Closing Scripts & Playbooks we've used to create a 7-figure fitness studio - FOR FREE? Get a 2-WEEK FREE trial of our Ads Management Service ⁠ [Here] ⁠ 🎁 Want the exact systems & strategies to scale your gym? Download my ⁠ High-Ticket Studio System Masterclass ⁠ for step-by-step guidance on building a gym that attracts premium clients and runs like a machine. 💪 Need ongoing coaching, strategies, and support? ⁠Join Gym School ⁠ —the membership for gym owners who want to master marketing, sales, and systems to grow a profitable fitness business. 🎧 Enjoying the podcast? Don’t forget to subscribe & leave a review! Your support helps more gym owners get access to the strategies they need to succeed. 👉 Got questions? Drop me a ⁠DM on Instagram ⁠ and let’s chat!…

Fitness Business Blueprint with Justin Devonshire

1
The 3-Step Process to Get More Gym Leads This Week 8:03

12 weeks ago8:03

8:03

🚀 Want more leads for your gym THIS WEEK? In this episode, I break down a simple 3-step system to attract high-quality gym leads without wasting time or money. If you’re tired of inconsistent lead flow, struggling with low-quality prospects, or burning cash on ads that don’t convert—this is for you. What You’ll Learn In The Next 8-Minutes: ✅ The biggest mistakes gym owners make when trying to get leads ✅ How to create an irresistible offer that attracts ‘ready-to-buy’ clients ✅ The simple ad strategy that brings in gym leads fast ✅ The #1 rule for following up and closing more sales -- 🔥 Want me to run your ads & send you qualified leads—for FREE? Get a 2-WEEK FREE trial of our Ads Management Service Here << ⁠ 🎁 Want the exact systems & strategies to scale your gym? Download my ⁠ High-Ticket Studio System Masterclass ⁠ for step-by-step guidance on building a gym that attracts premium clients and runs like a machine. 💪 Need ongoing coaching, strategies, and support? ⁠Join Gym School ⁠ —the membership for gym owners who want to master marketing, sales, and systems to grow a profitable fitness business. 🎧 Enjoying the podcast? Don’t forget to subscribe & leave a review! Your support helps more gym owners get access to the strategies they need to succeed. 👉 Got questions? Drop me a ⁠DM on Instagram ⁠ and let’s chat!…

Fitness Business Blueprint with Justin Devonshire

1
How to Fix Your Lead Follow-Up & Stop Losing Clients Before They Even Walk In 6:27

12 weeks ago6:27

6:27

If you’re a gym owner struggling with leads ghosting you or saying they’re ‘interested’ but never actually booking in… this episode is for you. Today, I’m going to break down EXACTLY why most gym owners fail at lead follow-up and the simple system we use to convert more leads into actual paying clients —without being pushy or wasting time on people who will never show up. -- And remember, if you want me to run your ads & send you qualified leads - AND give you the proven Follow Up & Closing Scripts & Playbooks we've used to create a 7-figure fitness studio - FOR FREE? Get a 2-WEEK FREE trial of our Ads Management Service ⁠ [Here] ⁠ 🎁 Want the exact systems & strategies to scale your gym? Download my ⁠ High-Ticket Studio System Masterclass ⁠ for step-by-step guidance on building a gym that attracts premium clients and runs like a machine. 💪 Need ongoing coaching, strategies, and support? ⁠Join Gym School ⁠ —the membership for gym owners who want to master marketing, sales, and systems to grow a profitable fitness business. 🎧 Enjoying the podcast? Don’t forget to subscribe & leave a review! Your support helps more gym owners get access to the strategies they need to succeed. 👉 Got questions? Drop me a ⁠DM on Instagram ⁠ and let’s chat!…

Fitness Business Blueprint with Justin Devonshire

1
Why Your Gym Isn’t Growing: The 3 Numbers You MUST Track to Fix It 6:15

13 weeks ago6:15

6:15

If your gym isn’t growing the way you want, chances are you're focusing on the wrong things. Most gym owners are so busy coaching, handling admin, or chasing new leads that they overlook the three key numbers that actually drive consistent growth. In this episode, I break down: 📊 The 3 critical metrics that determine whether your gym thrives or stalls🔍 Why ignoring these numbers leads to inconsistent revenue and client churn⚡ How to track and optimize them for steady, predictable growth Once you start tracking these numbers, you’ll instantly see where your business needs attention—and exactly what to fix to scale your gym to 6-figures and beyond. — 😱 Want me to run your ads & send you qualified leads - AND give you the proven Follow Up & Closing Scripts & Playbooks we've used to create a 7-figure fitness studio - FOR FREE? Get a 2-WEEK FREE trial of our Ads Management Service [Here] 🎁 Want the exact systems & strategies to scale your gym? Download my High-Ticket Studio System Masterclass for step-by-step guidance on building a gym that attracts premium clients and runs like a machine. 💪 Need ongoing coaching, strategies, and support? Join Gym School —the membership for gym owners who want to master marketing, sales, and systems to grow a profitable fitness business. 🎧 Enjoying the podcast? Don’t forget to subscribe & leave a review! Your support helps more gym owners get access to the strategies they need to succeed. 👉 Got questions? Drop me a DM on Instagram and let’s chat!…

Fitness Business Blueprint with Justin Devonshire

1
How This PT Turned £500 into £10,000 with Ads in January (Case Study) 9:46

13 weeks ago9:46

9:46

If you’re struggling to get consistent, high-quality leads, you’re going to love this. In today’s episode, I’m breaking down exactly how we helped Liz in England flood her semi-private training program with 22 new clients—without discounting or relying on referrals. She made over £10k in front end cash, and an incredible 20X return on her ad spend. In only 30 days. I’ll show you the exact ad strategy we used, the numbers behind it, and how you can test drive this same system in your gym FREE for the next 2 weeks .…

Fitness Business Blueprint with Justin Devonshire

1
The 5 Sticking Points Keeping Your Gym from Growing (And How to Fix Them!) 8:00

13 weeks ago8:00

8:00

If your gym isn’t growing as fast as you’d like, you’re probably stuck on one (or more) of these five major roadblocks that hold most gym owners back. In today’s episode, I’m breaking them down one by one—so you can identify where you’re stuck and start making the changes that will bring in more clients, increase retention, and scale your gym without burning yourself out. 💡 Here’s what you’ll learn: ✅ The most important numbers you MUST track to grow faster ✅ Why most gym owners struggle with client acquisition (and how to fix it) ✅ The marketing mistake that keeps your gym invisible to prospects ✅ How to free yourself from working IN your gym 24/7 ✅ The #1 reason gyms plateau—and how to break through 🎁 Want the exact systems & strategies to scale your gym? Download my High-Ticket Studio System Masterclass for step-by-step guidance on building a gym that attracts premium clients and runs like a machine. 💪 Need ongoing coaching, strategies, and support? Join Gym School —the membership for gym owners who want to master marketing, sales, and systems to grow a profitable fitness business. 🎧 Enjoying the podcast? Don’t forget to subscribe & leave a review! Your support helps more gym owners get access to the strategies they need to succeed. 👉 Got questions? Drop me a DM on Instagram and let’s chat!…

Fitness Business Blueprint with Justin Devonshire

1
The Business Escape Plan: Why Most Gym Owners Struggle (And Don’t Even Know It) 6:42

13 weeks ago6:42

6:42

Most gym owners and personal trainers don’t fail because of competition, bad economies, or lack of passion. They fail because they’ve been programmed to believe that constant change, chasing the next new thing, and endless reinvention are the keys to success. But what if the real secret to long-term business growth wasn’t about escaping to the next trend—but mastering true business fundamentals? In this episode, we’re breaking down the hidden beliefs that keep gym owners stuck, why chasing novelty over legacy is a losing game, and how to build a business that lasts. If you want to create a gym that gives you freedom, impact, and consistent income, this is the episode for you. 🚀 Ready to scale your gym with proven systems? Join Gym School today: www.gymscalingsecrets.com/gymschool #GymBusiness #GymScaling #FitnessEntrepreneur #BusinessGrowth…

Fitness Business Blueprint with Justin Devonshire

1
February Marketing Plan for Fitness Studios – How to Pack Your Gym with Referrals 11:46

14 weeks ago11:46