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288. Jen Batchelor, Co-Founder & CEO of Kin Euphorics

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Manage episode 482510913 series 3330141
Content provided by Joe Vennare. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Joe Vennare or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

Today, I'm joined by Jen Batchelor, co-founder and CEO of Kin Euphorics.

Kin Euphorics is redefining drinking culture with functional, nonalcoholic spirits designed to boost presence, energy, and connection — minus the hangover.

In this episode, we explore Kin's mission to create social rituals rooted in conscious connection.

We also cover:

  • Prioritizing loyalty over growth hacking

  • Pioneering psychotropic nonalcoholic drinks

  • Applying circadian science to product design

Subscribe to the podcast → insider.fitt.co/podcast

Subscribe to our newsletter → insider.fitt.co/subscribe

Follow us on LinkedIn → linkedin.com/company/fittinsider

Kin’s Website: https://kineuphorics.com/

Kin’s IG: https://www.instagram.com/kineuphorics/

Jen's IG: https://www.instagram.com/jenofkin/

Jen's Email: [email protected]

-

The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart workout solutions for fitness and health facilities.

Fitt Talent: https://talent.fitt.co/

Consulting: https://consulting.fitt.co/

Investments: https://capital.fitt.co/

Jen’s Email: [email protected]

Chapters:

(00:00) Introduction

(01:15) Jen's background as a third-generation distiller

(03:00) The 10-year journey building Kin before it was mainstream

(05:00) The philosophical foundation behind the brand

(08:15) Evoking strong emotional responses to Kin's message

(11:00) Translating mission into tangible products and experiences

(14:05) How use cases have evolved from alcohol replacement to daily ritual

(17:20) Building products around circadian science and daily life

(23:15) Measuring success through loyalty over growth metrics

(26:15) The importance of newness and innovation for brand engagement

(29:45) Collaborating with retailers like Sprouts for new product development

(33:05) Staying focused on customers over competition

(36:15) The 10-year vision for Kin's future

(39:20) The concept of "Kinning the world" beyond beverages

(41:00) Conclusion

  continue reading

289 episodes

Artwork
iconShare
 
Manage episode 482510913 series 3330141
Content provided by Joe Vennare. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Joe Vennare or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

Today, I'm joined by Jen Batchelor, co-founder and CEO of Kin Euphorics.

Kin Euphorics is redefining drinking culture with functional, nonalcoholic spirits designed to boost presence, energy, and connection — minus the hangover.

In this episode, we explore Kin's mission to create social rituals rooted in conscious connection.

We also cover:

  • Prioritizing loyalty over growth hacking

  • Pioneering psychotropic nonalcoholic drinks

  • Applying circadian science to product design

Subscribe to the podcast → insider.fitt.co/podcast

Subscribe to our newsletter → insider.fitt.co/subscribe

Follow us on LinkedIn → linkedin.com/company/fittinsider

Kin’s Website: https://kineuphorics.com/

Kin’s IG: https://www.instagram.com/kineuphorics/

Jen's IG: https://www.instagram.com/jenofkin/

Jen's Email: [email protected]

-

The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart workout solutions for fitness and health facilities.

Fitt Talent: https://talent.fitt.co/

Consulting: https://consulting.fitt.co/

Investments: https://capital.fitt.co/

Jen’s Email: [email protected]

Chapters:

(00:00) Introduction

(01:15) Jen's background as a third-generation distiller

(03:00) The 10-year journey building Kin before it was mainstream

(05:00) The philosophical foundation behind the brand

(08:15) Evoking strong emotional responses to Kin's message

(11:00) Translating mission into tangible products and experiences

(14:05) How use cases have evolved from alcohol replacement to daily ritual

(17:20) Building products around circadian science and daily life

(23:15) Measuring success through loyalty over growth metrics

(26:15) The importance of newness and innovation for brand engagement

(29:45) Collaborating with retailers like Sprouts for new product development

(33:05) Staying focused on customers over competition

(36:15) The 10-year vision for Kin's future

(39:20) The concept of "Kinning the world" beyond beverages

(41:00) Conclusion

  continue reading

289 episodes

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