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#14 Learn How to Grow Your Agency or Your Professional Services Business - Fundamental Lessons for Agency Owners from a Seasoned Coach for Agencies - Karl Sakas
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This is a "must listen" for all agency owners and owners of professional service companies.
Karl Sakas is one of the most recognised and experienced agency coaches in the world, he worked with hundreds of companies and it was a pleasure to talk to get his insights. Karl has a ready made framework and answer to all challenging questions and his systematic approach is impressive.
We covered a lot of ground and I personally learned so much from this episode and I'm grateful to share it with all who are interested in growing their B2B service business. Although most of the lessons are universal for all types of companies! Enjoy!
Chapters
1. #14 Learn How to Grow Your Agency or Your Professional Services Business - Fundamental Lessons for Agency Owners from a Seasoned Coach for Agencies - Karl Sakas (00:00:00)
2. What are the top challenges agencies face today? (00:01:22)
3. Type and size of agencies Karl is working with (00:03:57)
4. Lifecycle of an agency - how agency owners get stuck and burned out (00:04:21)
5. Perfect size for an agency business (00:06:27)
6. 10x growth of a 10 people within 3 years - how to do it? (00:08:45)
7. Typical growth accelerators (00:10:40)
8. Content creation and importance of personal branding (00:16:18)
9. Starting with lead generation channels and thought leadership (00:21:44)
10. Outside of inbound branding and the role of paid advertising (00:27:03)
11. Starting solo vs. starting with a co-founder (00:32:00)
12. Mental health of agency founders - avoiding burn outs (00:35:18)
13. How can your coaching benefit agency leaders and their teams? Success stories (00:37:26)
14. Trends affecting professional services and outlook for agency business (00:40:33)
15. Future trends for agencies, commoditisation of services & differentiating against AI (00:43:30)
16. Cultural differences between the US and Europe? (00:44:11)
17. Personal productivity tips from Karl (00:47:00)
18. What Karl is working on currently & important links (00:53:11)
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