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#29 Cold Email vs. LinkedIn: The Debate on Demand Generation with Bharadwaj Giridhar
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Bharadwaj Giridhar, founder and CEO of Inboxpirates, explores the pros and cons of cold email and LinkedIn as demand generation tools. With insights drawn from helping clients like Google, and Microsoft, Bharadwaj compares the effectiveness of each platform, discussing when and how to use them to drive B2B growth.
He highlights the key metrics and strategies for successful outreach, explains the role of mutual connections and high-quality content in LinkedIn’s performance, and shares actionable tips for scaling email campaigns without falling into the spam trap. Whether you’re a fan of cold email or leaning into LinkedIn, this episode provides practical advice to optimise your approach to demand generation.
Connect with Bharadwaj: https://www.linkedin.com/in/goforbg/
Chapters
1. #29 Cold Email vs. LinkedIn: The Debate on Demand Generation with Bharadwaj Giridhar (00:00:00)
2. Understanding LinkedIn Outreach Success (00:00:04)
3. Starting Your Content Creator Journey on LinkedIn (00:00:49)
4. The Future of Email Marketing and Cold Emailing (00:01:36)
5. Challenges and Pitfalls of Cold Emailing (00:02:35)
6. The Magic of Personalised Outreach (00:04:32)
7. Scaling Outreach with AI and Manual Research (00:06:28)
8. The Role of LinkedIn in B2B Growth (00:11:31)
9. The Importance of Content in LinkedIn Outreach (00:13:06)
10. The Inbox Pirates Playbook (00:19:51)
11. Personal Productivity Tips (00:31:36)
37 episodes
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