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#33 Community-Led Growth & Word-of-Mouth Marketing with Andy Lambert
Manage episode 469956126 series 3587007
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In this episode, I sit down with Andy Lambert, co-founder of ContentCal and now Senior Product Manager at Adobe Express, to explore the power of community-led growth and word-of-mouth marketing. Andy shares the strategies behind engineering organic brand advocacy, building spheres of influence, and why psychographics matter more than demographics when targeting your ideal audience. We break down scalable word-of-mouth tactics, the ROI of community building, and how to turn authentic engagement into a growth engine. If you're looking to reduce reliance on paid ads and create a brand people love to talk about, this episode is a must-listen.
π Connect with Andy:https://www.linkedin.com/in/andyrlambert/
Chapters
1. Introduction and Episode Overview (00:00:00)
2. Guest Introduction: Andy Lambert (00:00:31)
3. Fundamentals of Community Building (00:00:31)
4. Understanding Psychographics (00:00:38)
5. Word of Mouth Growth Explained (00:00:58)
6. Balancing Marketing Strategies (00:01:39)
7. Deep Customer Understanding (00:02:27)
8. Mapping Spheres of Influence (00:02:56)
9. Leading with Value in Communities (00:07:49)
10. Scaling Word of Mouth (00:11:12)
11. Community as a Growth Channel (00:15:55)
12. Adobe Express and Social Media Trends (00:23:39)
13. Personal Finance Insights (00:28:48)
14. Conclusion and Final Thoughts (00:30:31)
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