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#7 Boosting your Data Quality and nDSG / GDPR Compliance for Swiss Businesses - Advance your Analytics with Evelyn Thar
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Evelyn is one of the first people I've met when I came to Zurich. I remember she was very kind and invited me to speak at her Analytics meetup back in 2015. Dr. Evelyn Thar is the CEO of Advance Metrics and knows the data quality and compliance inside out. In this conversation we look at how to improve data quality, whilst complying with nDSG and GDPR in Switzerland and Europe. It's the most fun I've ever had talking about legal stuff and compliance.
Chapters
1. #7 Boosting your Data Quality and nDSG / GDPR Compliance for Swiss Businesses - Advance your Analytics with Evelyn Thar (00:00:00)
2. nDSG and GDPR context and advice to Swiss companies (00:02:00)
3. Compliance for Swiss companies reaching EU countries (00:09:18)
4. Steps to comply with nDSG & GDPR and get the most of your data (00:12:00)
5. Practical applications of nDSG to lead collection on LinkedIn & email outreach (00:16:05)
6. Data compliance and its impact on performance & paid media (00:23:47)
7. Solutions to limited data availability, own data & data modelling (00:28:00)
8. Google Ads and meta - what is it to optimise & alternative compliant growth leavers (00:32:00)
9. The role of creativity & magic of marketing in the compliant world (00:40:03)
10. Example of modern data compliance setup (00:42:00)
11. 5 steps to collect quality marketing data and comply (00:44:20)
12. Modern data tech stack & server side tracking (00:46:12)
13. Ethics of server side tracking and data collection (00:51:11)
37 episodes
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