Making Customers Your Lead Marketing Channel with Joel Leong, ShopBack

Flex Your Hustle

If trusted referrals are a consumers number one channel for making a purchase decision, how do we tap into the scale of that influencer to be a brands number one marketing channel too?
In this episode of Flex Your Hustle, Michelle Lomas speaks to Joel Leong, Co-Founder of ShopBack. ShopBack is the leading shopping rewards and payment platform in Asia-Pacific, with over 38 million shoppers across ten markets. The ShopBack premise is simple, consumers pay for goods using the ShopBack app, and a percentage of the sales comes back to them in the form of cash. But while the premise may seem unbeatable, it was Joel and co-founder Henry Chan’s obsession with finding new ways to enhance the customer shopping experience that has propelled this business forward. As Joel shares, their customer is their number one marketing channel, so their entire business model is focused on making them advocates. Find out how in this compelling listen from one of APAC’s most successful founders.

Flex Your Hustle is proudly brought to you by Commission Factory. If you’re tired of paying for clicks and impressions, Commission Factory is a pay-on-performance marketing platform where you pay only when tangible sales are generated, not just eyes on the page. Reach out to find out more.

Flex Your Hustle is proudly produced by the team at Ampel. Ampel is an audio content agency specialising in podcast, radio, and audio content creation. For more information, head to www.ampel.com.au or reach out to us at [email protected]

Host: Michelle Lomas.
Executive Producer: Josh Butt
Head of Strategy & Development: Michelle Lomas
Audio Editor: Carter Quinn
See omnystudio.com/listener for privacy information.

Chapters

1. Making Customers Your Lead Marketing Channel with Joel Leong, ShopBack (00:00:00)

2. Marker 01 (00:20:42)