Making Black Friday and Year-End Sales Work for You

Flow State Business

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Selling at the end of the year has a unique kind of energy, doesn’t it? It’s fast-paced, playful, and filled with possibility—but only if you let it be.

In this episode, I’m diving into the flow of year-end sales, with a special focus on Black Friday. Love it or hate it, this season brings such a powerful wave of buyer energy, and I’ve found ways to tap into it that feel fun and aligned.

I share my personal journey with Black Friday—starting from my very first $10K day years ago (which felt like magic) to the strategies I now use to simplify, align, and enjoy selling during this time.

We’ll talk about embracing the energy of urgency, how to bundle or discount without it feeling icky, and why some sales seasons can feel heavier than others. Whether you’re leaning into holiday sales, preparing for the new year, or considering a launch in your own sweet timing, there’s something here for you.

Let this be a reminder: Selling doesn’t have to feel heavy or overwhelming. It gets to feel light, easeful, and fun. And when you’re in that energy, the right clients and opportunities flow in naturally.

I hope this episode inspires you to explore new ways to create ease and alignment in your business—no matter what season you’re in.

• Check out my Black Friday Offers here
• Get my 90 Minute Productivity Flow Track here
• Connect with me on LinkedIn here
• Send me a DM on INSTAGRAM 📸 here

Chapters

1. Intro (00:00:00)

2. Energy of discounted sales (00:00:34)

3. Year-end sales opportunities (00:04:27)

4. New year vision planning (00:09:13)

5. Psychology of sales reflections (00:12:13)

6. Desire for growth in sales (00:14:51)

7. Building momentum for change (00:18:08)

8. Adding value instead of discounts (00:22:10)