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#23 - Keyword Matching in Google Ads
Manage episode 375671841 series 3439456
Content provided by Dan Caston. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Dan Caston or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
In this episode, we dig into what exactly is involved in Keyword Matching. We discuss the categories of Keywords like Exact Match, Phrase Match and Broad Match and which types of campaigns are using these. We also discuss Negative keywords and how they can influence your campaigns.
28 episodes
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Manage episode 375671841 series 3439456
Content provided by Dan Caston. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Dan Caston or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
In this episode, we dig into what exactly is involved in Keyword Matching. We discuss the categories of Keywords like Exact Match, Phrase Match and Broad Match and which types of campaigns are using these. We also discuss Negative keywords and how they can influence your campaigns.
28 episodes
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