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#25 - Mastering Location Settings in Google Ads: Tips for Targeting & Cost Control
Manage episode 450035205 series 3439456
Content provided by Dan Caston. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Dan Caston or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
In this episode of Focus Your Ads, Glen and Dan dive into the ins and outs of setting up effective location targeting in Google Ads. Learn how to use the radius feature to pinpoint your audience, optimize bids with layered targeting, and navigate location exclusions to save on ad spend. Plus, discover the crucial difference between "Presence" and "Presence or Interest" settings and how they can impact your ad strategy. Tune in for pro tips, practical advice, and answers to listener questions that will help you get the most out of your Google Ads campaigns.
28 episodes
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Manage episode 450035205 series 3439456
Content provided by Dan Caston. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Dan Caston or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
In this episode of Focus Your Ads, Glen and Dan dive into the ins and outs of setting up effective location targeting in Google Ads. Learn how to use the radius feature to pinpoint your audience, optimize bids with layered targeting, and navigate location exclusions to save on ad spend. Plus, discover the crucial difference between "Presence" and "Presence or Interest" settings and how they can impact your ad strategy. Tune in for pro tips, practical advice, and answers to listener questions that will help you get the most out of your Google Ads campaigns.
28 episodes
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