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Daily Dose (Bonus) | 3 Steps to Navigate Culture Ethically | Grow Brand Value with Earnestness, Empowerment, and Empathy | Subscriber-only
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In this episode, we explore Kai D. Wright's "culture-ethics pressure test" for communications, campaigns, and content. The three-part framework helps brands connect with communities authentically and ethically. This powerful approach gives marketers a way to check if their community engagement efforts are genuine, impactful, and culturally resonant.
Take some time today and think about how these principles apply to what you're doing right now. What's one small step you can take to be more earnest, more empowering, and more empathetic?
Whether you’re building a startup or refreshing your brand, this is your blueprint for turning an audience into a tribe.
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Produced by Kai D. Wright. Follow Kai on LinkedIn.
Buy the companion book, "Follow the Feeling: Brand Building in a Noisy World" on Amazon.
Chapters
1. Introducing the Culture Ethics Test (00:00:00)
2. Earnestness: Building Genuine Commitment (00:01:03)
3. Empowerment: Creating Lasting Positive Change (00:02:12)
4. Empathy: Understanding Community Worldviews (00:03:59)
5. Taking Action with the Framework (00:06:10)
10 episodes
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