116. How Trying to Build Your Food Brand Could Be Holding You Back

Food Business Marketing | Brand Strategy Tips to Build Real Food Brands

Your Brand Strategy requires careful word choice, and so does how you talk about your plans with your team and partners. Listen to this episode for one easy, but important shift that will instill confidence in your brand!

I'm your host and Food Brand Strategist, Katie Mleziva. I spent years in Brand Management at big companies before I left the corporate world to follow my vision of working with smaller, more entrepreneurial brands . Together we can use a Brand Management Mindset™ to shake up shopping carts and help more people get access to real food!

In this episode:

1) The reason I encourage you to swap "we're trying to" for "we're working to."

2) Why your word choice matters when you're sharing your plans.

3) What my dad apparently has in common with Yoda :)

4) Other weak words you may want to swap for stronger ones or eliminate altogether.

If you’re ready to bring your vision to life and create an integrated plan to make all of your day-to-day decisions easier and more aligned, we can talk through whether my 1:1 Brand Strategy Playbook program is a good fit. Or, if you’re working to prioritize all the ideas in your head and you want to carve out space to do this with me in a strategic way using my IdeaSetting™ framework, let’s book that 90-minute Idea Sounding Board session - it will give you so much clarity on the next steps that align with your goals.

If you’re at a point where you have a clear vision but are at a crossroads and need some strategic time together, I’d love to hear from you. You can email me at [email protected] .

Now, let's go shake up shopping carts!