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Michael Filletti: The Challenges Affiliates Face with Scattered Data and the Importance of Education in the Industry
Manage episode 490987122 series 3602045
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In this episode of Footprints in the Market, host Sharon McFarlane interviews Michael Filletti, co-founder of Routy, a data management tool for affiliates in the iGaming industry. Michael shares his journey from a data analyst to building Routy, discussing the challenges affiliates face with scattered data and the importance of education in the industry. He highlights the significance of referral marketing, the role of authenticity in branding, and the impact of conferences for networking. Michael also provides insights into industry trends, the necessity of diversifying marketing channels, and offers advice for new entrepreneurs in the iGaming space.
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