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Breaking: Google's AI Mode is Live in NZ & Australia
Manage episode 501685897 series 3452883
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Google has officially rolled out AI Mode in New Zealand and Australia, and it's a MASSIVE change in how your customers will find you moving forward.
Join us in a quick, unedited and 'live' podcast episode with information about the announcement.
It's a shift from a list of blue links to a conversational, AI-powered assistant that provides direct, personalised answers.
The data from overseas shows that when these features roll out, website clicks can drop because users no longer need to leave Google.
In this episode, I'll give you a detailed breakdown of what AI Mode actually is and how it works. More importantly, using what we’ve already learned from its release in the US, I'll walk you through a clear, actionable plan to ensure your business remains visible. We'll cover the technical foundations, the type of content you need to create, and how to build the brand authority that AI is looking for.
01:28 The Shift from Traditional Search to AI Mode
02:21 Understanding AI Mode and Its Impact
05:30 Preparing Your Business for AI Mode
05:51 Strengthening Your Marketing Foundations
07:19 Building Trusted Visibility Outside Your Website
09:06 Leveraging AI-Powered Campaigns in Google Ads
09:49 Hands-On with AI Mode: Practical Tips
72 episodes
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