Episode 34: Holly Seybert Explains Why AI Can't Replace the Human Touch in Strategic Copywriting

Forged In Fire

What truly separates effective marketing from forgettable noise? The answer lies in powerful, persuasive copywriting – and few understand this craft better than Holly Seibert, founder of Holly Seibert Copywriting.
In this captivating conversation, Holly shares her unconventional path from marketing major to HR professional to successful copywriting entrepreneur. After experiencing two corporate layoffs, she realized the illusion of job security and took control of her own destiny. "Nowhere is safe," she reflects. "If your job is going to get eliminated, it's going to get eliminated. Having that control and being on my own was really what I needed."
Holly breaks down the psychology behind effective copywriting – that perfect blend of art and science that connects brands with their target audiences. She offers three immediately applicable strategies that will transform your business messaging: focus on benefits rather than features, keep your language clear and casual instead of complex, and always include a specific call to action. These fundamental principles work across industries, from tech startups to local service businesses.
As AI tools reshape content creation, Holly provides a refreshingly balanced perspective. While acknowledging AI's usefulness for research and brainstorming, she highlights why human copywriters remain irreplaceable: "AI is a machine. It doesn't understand the creativity and emotional connections of your audience." This explains why copywriting job openings have increased 22% despite AI's rise – companies recognize that truly persuasive messaging requires human insight.
For entrepreneurs struggling with productivity, Holly emphasizes the importance of avoiding "shiny object syndrome." Rather than chasing every new tool or trend, focus on revenue-generating activities and simplified systems. Her own success comes from implementing consistent daily habits, including identifying her five most important tasks each day using a pen-and-paper planner.
Ready to craft messages that truly connect and convert? Listen now to transform how you communicate your value and build meaningful relationships with your audience.

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Chapters

1. Episode 34: Holly Seybert Explains Why AI Can't Replace the Human Touch in Strategic Copywriting (00:00:00)

2. Forget What You've Heard (00:00:04)

3. Holly's Journey from Marketing to Copywriting (00:01:51)

4. Breaking Free from Employee Mindset (00:05:32)

5. Copywriting Fundamentals and the AI Question (00:09:50)

6. Cold Pitching That Actually Works (00:19:38)

7. Tools, Tracking, and Future Business Goals (00:25:01)

8. Rapid Fire Q&A Session (00:31:21)

9. Final Advice and Episode Closing (00:39:43)