Episode 36: "What if your business is next to be hacked?' with Todd Mitchell

Forged In Fire

Todd Mitchell transforms cybersecurity for small businesses by bridging the gap between enterprise-level protection and solo entrepreneurs who lack resources but face the same legal requirements. Drawing from 20 years of Navy experience and advanced cybersecurity training, he focuses on protecting the most vulnerable business owners by taking a people-first approach rather than just securing networks.
• Spent 20 years in the Navy before transitioning to IT and cybersecurity
• Started his business after helping his DJ friend who lost all his music to hackers
• Discovered most cybersecurity companies only serve large businesses, ignoring solopreneurs
• Takes a holistic approach that prioritizes protecting people and information first
• Found success after identifying his true target market: women solopreneurs in finance and healthcare
• Helps clients meet cybersecurity insurance requirements and navigate industry regulations
• Pivoted his business model multiple times, including during COVID
• Emphasizes the importance of knowing who your customers really are and where they come from
• Creates detailed customer avatars to better understand and serve clients
• Found success by niching down rather than trying to serve everyone
• Focuses on human training since 90% of data breaches come from human error
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Chapters

1. Meet Todd Mitchell, Cybersecurity Specialist (00:00:00)

2. Finding a Small Business Niche (00:05:27)

3. Holistic Approach to Cybersecurity (00:09:06)

4. Pivoting During Business Growth (00:12:51)

5. Know Your Target Audience (00:17:34)

6. The Power of Building Trust (00:21:14)

7. Fire Round Questions (00:25:29)

8. Final Advice and Contact Information (00:32:03)