How Midi raised millions for a menopause-focused platform with Joanna Strober from Midi

Found

Most OBGYNs are not specifically trained in menopause, which means that women are left to suffer through their symptoms on their own. This week’s guest on Found is looking to change that. Joanna Strober is the CEO and founder of Midi, a virtual healthcare platform built specifically for women in midlife staffed with healthcare providers specifically trained to care for people going through perimenopause and menopause.

In this conversation they cover:

• Why there is such a wide gap in care for women’s health and the negligent studies that are partly to blame
• Working with employers and insurance companies to make sure that their services are covered under insurance
• How the Midi team has raised $100 million despite many investors not understanding the potential market for care for women in midlife

(0:00) Introduction

(1:27) Midi and Joanna’s background

(4:38) The care gap

(7:12) Building out research-based care protocols

(10:00) Demand for menopause care

(13:28) Joanna’s previous founder experience

(17:04) Learnings from starting in VC

(19:33) Building out the Midi team

(22:56) Working with employers and insurance companies

(24:50) Launching in 50 states

(28:59) Fundraising experience

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