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Yorick Bruins of Wakuli on Impact, Coffee from Congo and Wakuli's business model change
Manage episode 397382287 series 3520214
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Tune in to our latest conversation with Yorick Bruins! Yorick is Co-Founder and CEO of Wakuli, a Netherlands based Direct-to-Consumer subscription coffee brand, thats has also started opening coffee shops at a high pace.
Wakuli is all about changing the system of coffee production and distribution, and by cutting out a lot of the middle men, succeeds in paying farmers ±5x times what they'd get from others. Their coffee tastes amazing, too.
Yorick has founded Wakuli about 5 years ago, and has been working on higher quality food and a fairer system his entire career.
In this episode, Yorick speaks about:
- Where his passion for food emerged
- The challenges he's faced along the way
- How he learns from others
- Advice to those aspiring to start a business themselves
Enjoy listening!
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