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This title has not been market researched 😅 | Rajiv Lamba @ Neurosensum
Manage episode 456268681 series 2709643
Content provided by Akshay Datt. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Akshay Datt or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Globally, the market research industry is at least worth a hundred billion dollars! We really are living in a world where everything is market researched.
The ads you watch on TV, the packing designs of products you use, even the movies you watch - they have all gone through a validation process using market research. The reason for this is simple really.
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387 episodes
Share
Manage episode 456268681 series 2709643
Content provided by Akshay Datt. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Akshay Datt or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Globally, the market research industry is at least worth a hundred billion dollars! We really are living in a world where everything is market researched.
The ads you watch on TV, the packing designs of products you use, even the movies you watch - they have all gone through a validation process using market research. The reason for this is simple really.
When a company intends to spend millions of dollars on a product, they want to reduce the risk of failure. In this episode of the Founder Thesis podcast, your host Akshay Datt speaks with Rajiv Lamba - the founder of the market research tech company - Neurosensum and Surveysensum.
In this freewheeling chat about entrepreneurship and market research, Rajiv shares valuable insights about the business of market research, building a business with profitability as the primary goal, and b2b sales.
Stay tuned for the conversation and subscribe to the Founder Thesis podcast on any Youtube, Spotify or any streaming app
387 episodes
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Similar to Founder Thesis
The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
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